Happy New Year! Who else is ready to start fresh in 2021? Now is the perfect time for setting goals and focusing in on priorities specific to your marketing efforts. At Transform Consulting Group, we know your work is important. We also understand that your time and resources may be limited, regardless of the role…
At Transform Consulting Group, we know how important it is to market your organization within the online world. That’s why we have so many blogs in our Marketing 101 series dedicated to your online presence (here and here). There are many online directories to look through. It can be confusing to determine which search engines…
At Transform Consulting Group, we know your work is important. We also know your time and resources can be limited, regardless of the role you play at your organization. We work with many organizations and programs who are stretched thin working on the front lines with individuals and families to make an impact. We understand…
At Transform Consulting Group, we see many organizations launch services and programs in response to an obvious need in the community or a gap to address. Your organization is getting into your work, because you have a passion for a cause. Too often nonprofits spend their time on making their programs and services amazing and…
We’re kicking off a Marketing 101 blog series to help set up your organization with the right tools to clearly communicate who you are and what you do in the community. It doesn’t matter how great your programs are or the incredible services your offer, if no one knows about your great work. Your efforts…
There are so many worthy causes to support. If you scroll through your social media feed or turn on the television during a commercial break then you’ll probably see many organizations trying to raise money or awareness. How do you make yours stand out? We work with numerous clients to enhance their communication strategies to…
2020 was a difficult year for all of us. COVID-19 impacted everyone’s plans and business as we knew it – ours included. (Read COVID-19-specific blogs & resources here, here, and here). We also witnessed our Black neighbors suffer many injustices. Our work is rooted in the desire to improve communities. As a team, we dedicated…
We cover tips for enhancing your overall social media presence in our Marketing 101 blog series here. You’ll want to keep those tips in mind as we take a deeper dive into the perks of promoting your organization on LinkedIn. We know there are many social media platforms you can use to promote your work.…
We say we’re #datanerds at Transform Consulting Group (TCG). However, I will admit that data intimidates me for a communication and marketing person like myself. I prefer using words and emotions for story telling rather than numbers and Excel sheets to convey ideas. So, how does that translate to our data-informed work at TCG? In…
The global COVID-19 pandemic brought with it almost immediate changes to all nonprofits in 2020. Suddenly many programs had to close physical locations, suspend or move services online, and handle either an unexpected drop in clients or a growing demand for services. Traditional fundraising methods were instantly limited. No longer could you take a potential…