One Today is a philanthropy app developed by Google for Android that “brings together people and nonprofits through the simple act of giving $1.” The app highlights a new nonprofit daily, allowing users to contribute $1 to any organization that captures their interest. They can also share projects with friends via social media and match the $1 donations made by people in their networks. Over time, One Today personalizes the causes it displays based on a user’s preferences. While the app does not share donors’ contact information with charities, organizations can gain insights into potential supporters through the public details users include in their profiles.
The charities featured on One Today are all participants in the Google for Nonprofits program, open to U.S. nonprofit organizations except educational institutions, daycare centers, hospitals, and healthcare clinics. Google for Nonprofits offers nonprofit organizations free access to Google Apps, a special version of AdWords called Google Grants, ‘donate now’ buttons for YouTube accounts, and special tools for Google Earth and Google Maps.
While $1 may not seem like a lot, nonprofits must think creatively about developing new funding streams in Today’s challenging economy. Contact Transform Consulting Group Today to strategize about fund development for your organization!
