One Today is a new mobile Android application being tested by Google, which “brings together people and nonprofits through the simple act of giving $1.” The app highlights a new nonprofit every day and allows people to contribute $1 to any group that captures their interest. They can also share projects with their friends via social media and match the $1 gifts people in their networks make. Over time, One Today personalizes the causes it displays to a user’s tastes. The application does not share donors’ contact information with charities, but the organizations can find out who’s interested in them by looking at the information people include on the public part of their user profile.
The charities featured on One Today are all participants in the Google for Nonprofits program, which is open to U.S. nonprofit organizations except for educational institutions, day care centers, hospitals, and health-care clinics. Google for Nonprofits is a program that offers non-for-profit organizations free access to Google Apps; a special version of AdWords called Google Grants; ‘donate now’ buttons for YouTube accounts, and special tools for Google Earth and Google Maps. The app is available here from Google Play.
While $1 may not seem like a lot, in today’s tough economy, nonprofits need to think creatively about how to develop new funding streams. Contact Transform Consulting Group today to strategize about fund development for your organization!
