Advertising is a great way to draw people to your organization, but it’s expensive. Effective advertising can attract potential donors, promote your services, and expand partnerships. Google Grants in an in-kind online advertising account for nonprofit organizations. Through the Google Grants program, nonprofits can advertise using Google’s AdWords for free to do general outreach, fundraising, and recruitment. If awarded a Google Grant, your organization receives up to $10,000 monthly free advertising. To be eligible, 501(c)(3) organizations must have a website and your ad must link to that website. For more information on eligibility and program guidelines, click here.
“This valuable, targeted traffic source continues to be our main source for new donors and subscribers. Approximately 70% of our 2012 web traffic came directly from Google Grants clicks, but we believe closer to 90% of our total site visitors came directly from the overall program. The Google Grants program has been a game changer for GreaterGood.org!” – Rian Cool, Online Campaigns Manager, GreaterGood.org.
Google Grants is an inbound marketing method that leverages blogs, search engines, and social media sites to benefit an organization. Contact Transform Consulting Group to learn about this and other ways to attract new people to your organization and convert more of them into constituents.
