End-of-fiscal-year fundraising is crucial, as Indiana University’s Philanthropy Center shows that 24% of yearly donations happen between Thanksgiving and New Year’s. People are in the giving mood, and the average donation amount is higher during the holiday season than during the rest of the year. So, how can your organization end the fiscal year strong?
- Do a final email push in the last days of the year. Many people wait until December 31st, which falls on a Tuesday this year, to make their end-of-year donations to qualify for tax deductions.
- Integrate your communication channels. Transform did a blog on integrated fundraising campaigns; check it out.
- Go viral on social media networks. Create some buzz so your donors can help spread your message through their social media networks.
- Make sure your website makes online donations easy. Is your “Donate Now” button large and very visible on your homepage and the other pages of your organization’s website.
- Compellingly tell your story. If donors don’t feel connected to your organization or don’t understand how your organization is impacting the community, they will not open their wallets to you.
Organizations should also consider starting strong next year. To see how you can start 2014 on the right foot, contact Transform Consulting Group about our services. Transform Consulting Group helps you make a more significant impact on your cause!
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