Category Archives: Fundraising Strategies

8 Signs You Need to Hire a Consultant

We are heading into the second quarter of 2022, and are you wondering if you need to hire a consultant? Before joining the Transform Consulting Group (TCG) team, I worked 13 years in the nonprofit sector as a practitioner and leader who hired and managed consultants. Now, as the consultant, I’m on the other side…

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Are You Engaging Women Donors?

Does your organization’s fundraising strategy include women? If not, it should. A growing body of research and data highlights the positive impact women make on charitable donations and the behaviors that are unique to this group of donors. While working through your organization’s fund development plans and implementation strategy consider how you can activate women…

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10 Tips for Your Year-End Giving Campaign

Another year is quickly coming to an end! Before you know it, we’ll be saying “Happy New Year” and plans for 2022 will be underway. We’re heading into the season of giving. It is that time of year where donor dollars increase significantly. Year-end giving trends suggest that nearly one-third of annual giving happens in…

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7 Strategies to Maximize #GivingTuesday

We know there are many challenges for fundraisers this year (check out our Back to Basics Fundraising blog here to make the most of your efforts in the midst of COVID-19). This blog is all about Giving Tuesday – the National Day of Giving. Giving Tuesday falls on the Tuesday right after Thanksgiving. The idea…

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Besides an ask, did you say thank you?

Research shows nearly a third of giving happens at the end of the year, so now is the time to focus on communication and donor stewardship. Hopefully your year-end campaign will bring in new donors as well as repeat donors. Throughout your campaign, don’t forget to circle back to those who give and follow up…

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Can a Nonprofit Charge for its Services?

Can a nonprofit charge for its services? During difficult economic times – like the global COVID-19 pandemic – this is a question we get often. The answer is yes, but as with all fund development planning, this should be undertaken with great care. (*Note – we always recommend diversifying your funding streams! Fee for services…

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4 Strategies For An Effective Annual Report

Never underestimate the purpose and power of your agency’s annual report! We know your organization is doing important work, and an annual report is a powerful tool. Why tackle developing an annual report? When done well, this report communicates impact, provides information on fiscal performance, and highlights donors. Is your annual report missing the mark?…

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Part 2: 2020 Giving Reflections

Two months ago we shared our thoughts on fundraising in 2020 based on data available at that time. Since then more data has been released, and as promised, here is an update! Spoiler alert, things weren’t too bad in 2020, and the future is looking promising. In Part I, we analyzed the Fundraising Effectiveness Project’s…

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10 Ways to Include Board Members in Fundraising

Your Board of Directors play a role in your organization’s success – especially when it comes to fundraising. Too often we find that Board members are under utilized or ill equipped to really do their job well. (Read more about how to get the most out of your board in this blog). Are you including…

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Reflections on 2020 Giving Amid the COVID-19 Pandemic

The global COVID-19 pandemic brought with it almost immediate changes to all nonprofits in 2020. Suddenly many programs had to close physical locations, suspend or move services online, and handle either an unexpected drop in clients or a growing demand for services. Traditional fundraising methods were instantly limited. No longer could you take a potential…

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