Category Archives: Fundraising Strategies

Strategic Plan Step 4: Tools to Create

Congratulations! You have journeyed through the 4 steps of our Strategic Planning Process and you’re ready for the final step: Create. (We covered steps 1, step 2, and step 3 in previous blogs). The goal of a strategic plan is to develop timely, relevant, and action-oriented plans for the future of your organization. Once you…

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2021 Giving Trends: What Does the Data Mean for Your Organization?

The data is out! We now have access to giving trends from 2021 and are looking at the implications these numbers will have on your organization’s strategies moving forward.  Giving USA 2022: The Annual Report on Philanthropy for the Year 2021 shows national giving last year remained strong following a record 2020, with individuals, bequests,…

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8 Signs You Need to Hire a Consultant

We are heading into the second quarter of 2022, and are you wondering if you need to hire a consultant? Before joining the Transform Consulting Group (TCG) team, I worked 13 years in the nonprofit sector as a practitioner and leader who hired and managed consultants. Now, as the consultant, I’m on the other side…

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Are You Engaging Women Donors?

Does your organization’s fundraising strategy include women? If not, it should. A growing body of research and data highlights the positive impact women make on charitable donations and the behaviors that are unique to this group of donors. While working through your organization’s fund development plans and implementation strategy consider how you can activate women…

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10 Tips for Your Year-End Giving Campaign

Another year is quickly coming to an end! Before you know it, we’ll be saying “Happy New Year” and plans for 2022 will be underway. We’re heading into the season of giving. It is that time of year where donor dollars increase significantly. Year-end giving trends suggest that nearly one-third of annual giving happens in…

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7 Strategies to Maximize #GivingTuesday

We know there are many challenges for fundraisers this year (check out our Back to Basics Fundraising blog here to make the most of your efforts in the midst of COVID-19). This blog is all about Giving Tuesday – the National Day of Giving. Giving Tuesday falls on the Tuesday right after Thanksgiving. The idea…

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Besides an ask, did you say thank you?

Research shows nearly a third of giving happens at the end of the year, so now is the time to focus on communication and donor stewardship. Hopefully your year-end campaign will bring in new donors as well as repeat donors. Throughout your campaign, don’t forget to circle back to those who give and follow up…

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Can a Nonprofit Charge for its Services?

Can a nonprofit charge for its services? During difficult economic times – like the global COVID-19 pandemic – this is a question we get often. The answer is yes, but as with all fund development planning, this should be undertaken with great care. (*Note – we always recommend diversifying your funding streams! Fee for services…

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4 Strategies For An Effective Annual Report

Never underestimate the purpose and power of your agency’s annual report! We know your organization is doing important work, and an annual report is a powerful tool. Why tackle developing an annual report? When done well, this report communicates impact, provides information on fiscal performance, and highlights donors. Is your annual report missing the mark?…

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Part 2: 2020 Giving Reflections

Two months ago we shared our thoughts on fundraising in 2020 based on data available at that time. Since then more data has been released, and as promised, here is an update! Spoiler alert, things weren’t too bad in 2020, and the future is looking promising. In Part I, we analyzed the Fundraising Effectiveness Project’s…

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