Another year is quickly coming to an end! Before you know it, we’ll be saying “Happy New Year” and plans for 2022 will be underway. We’re heading into the season of giving. It is that time of year where donor dollars increase significantly. Year-end giving trends suggest that nearly one-third of annual giving happens in…
Category Archives: Communities
7 Strategies to Maximize #GivingTuesday
We know there are many challenges for fundraisers this year (check out our Back to Basics Fundraising blog here to make the most of your efforts in the midst of COVID-19). This blog is all about Giving Tuesday – the National Day of Giving. Giving Tuesday falls on the Tuesday right after Thanksgiving. The idea…
Besides an ask, did you say thank you?
Research shows nearly a third of giving happens at the end of the year, so now is the time to focus on communication and donor stewardship. Hopefully your year-end campaign will bring in new donors as well as repeat donors. Throughout your campaign, don’t forget to circle back to those who give and follow up…
4 Ways to Raise Awareness for Your Cause
There are so many worthy causes to support. If you scroll through your social media feed or turn on the television during a commercial break then you’ll probably see many organizations trying to raise money or awareness. How do you make yours stand out? We work with numerous clients to enhance their communication strategies to…
How Can Your Coalition Be Successful?
Does your community have a coalition that’s tackling an issue bigger than one organization can solve on its own? Even when you focus on one issue, you will likely find that there are varied aspects to address. Transform Consulting Group (TCG) recently partnered with Welborn Baptist Foundation to bring stakeholders together to improve early care…
Are you prioritizing your staff’s mental health?
May is Mental Health Awareness Month! After a year like 2020, now may be the best time to check in on your team’s overall well-being. The National Alliance for Mental Health states that one in five adults suffers from mental health-related issues each year. At Transform Consulting Group (TCG), we serve nonprofits, government agencies, and…
Reflecting on Women’s History Month
“Women belong in all places where decisions are being made. It shouldn’t be that women are the exception,” Former Supreme Court Justice Ruth Bader Ginsburg. March is Women’s History Month and a time to reflect on the history and achievements of women. As a woman, I can’t help but think about all the women in…
Reflections on 2020 Giving Amid the COVID-19 Pandemic
The global COVID-19 pandemic brought with it almost immediate changes to all nonprofits in 2020. Suddenly many programs had to close physical locations, suspend or move services online, and handle either an unexpected drop in clients or a growing demand for services. Traditional fundraising methods were instantly limited. No longer could you take a potential…
Marketing 101: 4 Steps for Your New Year Marketing Efforts
Happy New Year! Who else is ready to start fresh in 2021? Now is the perfect time for setting goals and focusing in on priorities specific to your marketing efforts. At Transform Consulting Group, we know your work is important. We also understand that your time and resources may be limited, regardless of the role…
2020 Year in Review
2020 was a difficult year for all of us. COVID-19 impacted everyone’s plans and business as we knew it – ours included. (Read COVID-19-specific blogs & resources here, here, here, and here). We also witnessed our Black neighbors suffer many injustices. Our work is rooted in the desire to improve communities. As a team, we…