2020 was a difficult year for all of us. COVID-19 impacted everyone’s plans and business as we knew it – ours included. (Read COVID-19-specific blogs & resources here, here, here, and here). We also witnessed our Black neighbors suffer many injustices. Our work is rooted in the desire to improve communities. As a team, we…
Category Archives: Communities
7 Strategies to Maximize #GivingTuesday
2020 has been a weird year, and we understand the challenges you may be experiencing as you work to achieve your fund development goals. (Check out our Back to Basics Fundraising blog here to make the most of your efforts in the midst of COVID-19). This blog is all about Giving Tuesday – the National…
4 Ways to Raise Awareness for Your Cause
There are so many worthy causes to support, which can make it tricky when working to promote YOURS. How can you leverage specific times of the year to create buzz around your mission? How do you make your campaign stand out against the others? One project that our team managed was the Indiana Heart Gallery…
Using a Collective Impact Framework to Support Your Community
What’s Your “Why?”
If you have worked with our team at Transform Consulting Group (TCG), then you’ve probably heard us ask “what is your why?” The causes that our clients are tackling are significant. We take time to understand the importance of your work and impact in the community. This is why we believe our team needs to not…
4 Steps to Keep Your Asset Map Current
Are you a community leader working to provide more information about availability of services in your county? Maybe you are trying to identify coverage areas, gaps in services or duplications of services in the non-profit sector of your community? We believe an asset map is the perfect solution. We first shared tips for building an…
When and How to Create a Strategic Plan
We often talk with clients who identify barriers to their success, but they don’t realize that they may need to create a strategic plan in order to accomplish their goals. In other cases, our clients do recognize their need for a new strategic plan, but they lack the expertise and capacity to develop it on…
2019 Year in Review
This year was another big year for Transform Consulting Group. In 2019, we were thrilled to once again work with a variety of clients and important causes across Indiana and Michigan. We are thankful for all that we accomplished as a team to help accelerate the impact of our clients in communities across the two…
Using Data to Tell Your Story
We say we’re #datanerds at Transform Consulting Group. However, for a communication and marketing person like myself, I will admit that data intimidates me. I prefer using words and emotions to convey ideas rather than numbers and excel sheets. So, how does that translate to our data-driven work at TCG? In Nancy Duarte’s book “Data…
Besides an ask, did you say thank you?
Research shows nearly a third of giving happens at the end of the year, so now is the time to focus on communication and donor stewardship. Hopefully your year-end campaign will bring in new donors as well as repeat donors. Throughout your campaign, don’t forget to circle back to those who give and follow up…