Category Archives: Communities

As 2019 comes to an end, we’ve talked a lot about how to end the year with a bang when it comes to your fund development goals. (Find our 10 tips for your year-end giving campaign here). This blog is all about Giving Tuesday – the National Day of Giving. Screen Shot 2018-11-12 at 3.41.39 PM

Giving Tuesday falls on the Tuesday right after Thanksgiving. The idea is to have a day for giving thanks (Thanksgiving), followed by two days for deals (Black Friday and Cyber Monday), and then there is a day dedicated to giving back (Giving Tuesday!).

Giving Tuesday provides a unique opportunity for your organization to engage with donors, partners, and volunteers – and hopefully raise some money! To get the most out of your Giving Tuesday strategy, we recommend implementing these seven strategies:

Set a giving goal
Decide how much money your organization wants to raise on Giving Tuesday and what the money raised will go toward funding. Once you decide your goals, share them with your supporters! Donors want to know where their money is going and the difference it will make. This strategy will also help build excitement throughout the day as you creep closer and closer to your day’s goal.
Focus on new donors
Giving Tuesday is a great opportunity to engage with new donors, no matter the size of the gift! Use messaging that clearly illustrates your mission and work for individuals who may not know much about your organization. Talk about the importance of your services and your impact in the community. Include options for gifts as small as $5 on your donation pages to get new supporters in the door.
Engage millennials Giving Tuesday is a very social and hashtag friendly day of giving. It may not connect with all donors (which is why Giving Tuesday should only be one piece of your year-end giving campaign), but it is a perfect opportunity to get millennials excited about your mission AND sharing your campaign.
Use various communication mediums Videos, pictures, and testimonials are all great tools for sharing your organization’s story. Since Giving Tuesday is primarily an online campaign, you will need to think of how you’re engaging supporters in a way that stands out in the often-distracting digital world. Check out case studies from Giving Tuesday campaigns in 2017 here. Notice the unique messaging, visuals, and strategies used. You’ll see that not everyone focuses on raising dollars during their campaign. In-kind donations may be just as valuable for your organization. You can frame your entire campaign around your organization’s specific need.
Schedule “pushes”
Tuesday, November 27th may be the big giving day, but planning content to promote leading up to Giving Tuesday will really increase your impact. We recommend 1-2 additional communications in the weeks prior to Giving Tuesday. Promote on your social media platforms that your organization is participating in Giving Tuesday, and share what the day is all about. Send an email blast to your contact list to get them excited about participating. It’s not too early to start building excitement!
Implement peer-to-peer fundraising
Giving Tuesday is the day to rally the troops and get your network engaged in your fundraising goals. Encourage volunteers, board of directors, staff, and partners to share why they support your organization on their own personal social media platforms. Provide your supporters with content and language to share that is consistent with your messaging. Encourage key contacts to create their own fundraisers on your organization’s behalf.
Follow up with donors We know it’s a busy time of year, but don’t neglect your donors. Acknowledge every gift, no matter the size. Have a process in place for depositing gifts in a timely manner and issuing gift receipts for tax purposes.

As the holiday season approaches, our team would love to support your fundraising efforts. Check out our services here, and contact us today for a free consultation!

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Besides an ask, did you say thank you?

November 1, 2019

Melissa Wall

Communities Fundraising Strategies Nonprofit

Research shows nearly a third of giving happens at the end of the year, so now is the time to focus on communication and donor stewardship. Hopefully your year-end campaign will bring in new donors as well as repeat donors. Throughout your campaign, don’t forget to circle back to those who give and follow up with your gratitude.

According to Blackbaud’s Charitable Giving Report, retention rates for first time donors are between 25-30%, but for multi-year donors, the retention rate doubles. We know it’s a busy time of year, but at TCG we recommend building in time to thank your donors and begin (or continue) building a relationship that will continue throughout the year and for years to come. Ultimately, this continued engagement will help grow your donor base.

Ways to Stay In Touch

Celebrate your success
During the end of the year frenzy, don’t forget to thank your supporters and volunteers! Dedicate one of your emails to celebrating what your organization has achieved this year. Include a list of highlights, pictures from events, or a holiday picture of staff, and start building excitement for the coming year.

Send a thank you
Once you receive a donation, the job is not done yet. Make sure that each donor receives a receipt with their donation. That is required. But don’t stop there. Send your donors a dedicated thank you email or letter. Sooner than later. Want to really say thank you and engage your board? Have board members call or write major donors to express appreciation for their gifts.

Add another communication check in
It is also part of good donor stewardship to communicate regularly with your donors. Engage (or reengage) your donors in your nonprofit as it is obviously a cause they care about. After the first of the year, welcome new donors. They might have given because a friend or family member supports the cause without knowing the details of what you do. Create a welcome series of emails to get them better acquainted with your organization. And for all donors, connect with them throughout the year and include a call to action – to sign up for your newsletter, tour the facility, attend a program, or volunteer!

TIMELINE. For Follow-Up

You have your campaign strategy and a plan for following up with donors. Here’s a timeline of how everything works together!

Timeline:

Start campaign week of Thanksgiving (11/19)
Giving Tuesday outreach (11/27)
Touches throughout December until December 31st
January-February: Review the data to see how your campaign performed. How many new donors, recaptured donors, and repeat donors did you have?
Keep in touch throughout the year!

Want more ideas for your year-end campaign? Check out our latest blogs on Giving Tuesday and 10 Tips for Year-End Giving Campaign. If you want to learn more about how your campaign performed this year or to improve your organization’s fundraising next year, check out our services and contact us today!

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10 Tips for Your Year-End Giving Campaign

October 18, 2019

Amanda Schortgen

Communities Fundraising Strategies Nonprofit

2019 is quickly coming to an end! Before you know it, we’ll be saying “Happy New Year” and plans for 2020 will be underway.

We’re heading into the season of giving. It is that time of year where donor dollars increase significantly. Year-end giving trends suggest blog infographic 1 that nearly one third of annual giving happens in December.

At Transform Consulting Group, we highlighted tips for ending your fiscal year strong in this blog. One way to finish the year on a high note, is to kick off a year-end campaign with these simple tips (view our video recap of these tips here):

Start Planning Now: You can’t wait until the last few weeks of December to reach out to donors or to make the first “ask.” Get a plan in place today that you can implement over the next few weeks.
Send Something: Whether it’s a holiday greeting in the mail or an email blast wrapping up the year, your current donors need to hear from you. You can highlight an accomplishment from this year, share a specific need heading into the New Year, or just thank the donor for their past generosity. Most likely your donors are hearing from other organizations too, and you need to be on their radar.
Engage Volunteers: Take the time to appreciate your volunteers this year. Thank them for the time they
invested in your organization. You may even decide to give a special gift to those who met X amount of service hours. Volunteers are twice as likely to donate to your organization. These are the people who are already engaged in your mission and have seen first-hand the work you do.
Enlist Your Board: Your board of directors can be your biggest asset this time of year. Have board members write personal thank you notes, make phone calls or accompany you to meetings with donors.
Segment Your Contact List: Your strategy should be different for different donors or partners. Organize your contacts into specific lists and plan your approach for each group such as: major donors, once a year donors, volunteers, alumni (past clients if appropriate), board, etc.
Go Visual: Create consistent images and visuals for all aspects of your campaign. Try highlighting major accomplishments or data using infographics (check out our blog series on infographics here). Feature client success stories and quotes with photos (if appropriate). Create images and banners to display on all social media platforms. You can even set up a microsite just for your holiday campaign that clearly showcases your goals and progress over the next few weeks.
Plan A Giving Day: We highlighted tips for implementing your own “Giving Day” in this blog. This can be a unique day that your organization chooses to ramp up efforts or you may decide to take advantage of Giving Tuesday (read our blog with tips here). Regardless of what you choose, make sure you continue promoting your cause until December 31st. Surveys show 12% of funding comes in during the last 3 days of the year, so you shouldn’t just rely on one day for giving, but it can be a great tool to kickstart your efforts.
Make It Easy To Give: Provide your donors with several options for giving and make the options clear! Create a button on your website for donations. Have a link on your social media pages that directs followers to give. Send pre-stamped envelopes for those donors who you know would rather give via check or cash.
Focus On Donor Stewardship: It’s very rare that you can ask a person for money, and they give it to you on the spot. You need to steward a relationship with them first. Build trust and learn about the causes they are interested in. Donor stewardship is important for engaging new donors but also for helping to move current donors to the next level of giving. Don’t expect that your holiday postcard sent in December will be enough to gain significant traction. Make plans to meet up with specific people who you know can give more or should be giving period. Start those conversations today.
Make It Personal: Regardless of what methods you use to ask for gifts (email blast, mailings, one-on-one meetings), you need to bring the focus back to the people you serve and causes you are working to impact. Put a face to your mission and make it personal. Share specific stories of how your programs changed a family’s life. Introduce a donor to that single mom who went back to school. Highlight exactly where the donor’s dollars are going and who will be impacted. Along with the personal anecdotal stories, don’t forget to include your outcome results. Need help with having good data to share? Check out this blog or our services.

At Transform Consulting Group, we understand the many challenges that organizations face and often it begins with funding limitations. We want to work with you on ways to maximize your funding, so that you can move your cause forward. We love thinking outside of the box to come up with unique ways to engage current and new donors. Contact us today and let’s put your year-end campaign into motion!

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Are You Ready for a Federal Grant?

August 30, 2019

Amanda Lopez

Communities Fundraising Strategies Government Nonprofit Procurement & Contract Management

Receiving a federal grant can be a great way to accelerate your impact. There are many positive attributes in applying for and receiving a federal grant. Federal grants tend to be for larger amounts and are often multi-year funding to name a few. However, federal grant applications are complex and not easy to navigate.

We have successfully helped several organizations apply for and receive multi-million dollar federal grants. These grants have really helped to strengthen the organization’s infrastructure, expand their reach, and impact more individuals. There are some times, however, that we recommend a client not pursue a federal grant opportunity.

Before you invest the time and energy with a federal grant application, make sure these four elements are in place to determine if your organization is ready for a federal grant: grant ready blog

1. Compelling Need

Federal grants are very competitive. When they are national, you can be competing with hundreds of proposals. Nearly every federal grant application will begin with a “Need Section” where the applicant is asked to explain the need for this grant funding and support. One of the ways to stand out is to make sure your geographical community and target population fit the profile of need. Then you will want to pull from various public data sources, using citations, to make the case. Depending on the proposal, we might also include some relevant research and citations that back up the need and proposed intervention (Check out this blog for our go to data sources!). Treat the writing of this section more like an academic college paper.

2. Program Design

When organizations are ready to apply for a federal grant, they need to have a strong design of their program. Many federal agencies are promoting “research-based” and “evidence-based” programs and services (See this blog for more insight!). If your program does not meet those thresholds, which is not always a requirement, then work to make the case for the program’s rigor and (hopefully) close alignment to evidence-based programs and elements of evidence-based programs.

3. Program Impact

There is an overall trend in grant making where more and more funders are wanting to invest their resources in organizations with sound data and results. They want to see the outcomes and solid data to backup your impact. Make sure your program has outcomes and not just outputs (See this blog for some help with outcomes!). If you are a new program or proposing a new intervention, then it is more difficult since you most likely haven’t proven yourself. This is where having a strong, close alignment to an evidence-based program model is helpful and may serve as a proxy for your impact.

4. Fiscal System and Accounting

Last but certainly not least, your organization needs to have strong fiscal controls in place to account for your federal grant dollars. You never know when the federal government will request an audit of your grant funding, so you want to have good systems in place to be able to account for those specific funds. We had one client go through an audit due to some concerning issues with their federal program officer (not anything they were doing wrong), and it was quite laborious and time consuming since this was their first federal grant. They didn’t have all of the separate accounting systems in place. Make sure you are ready to track, monitor and account for your federal funding.

If your organization can check all four boxes, then it may be time for you to consider a federal grant opportunity that could propel your impact and reach forward. If your organization can’t check all of the boxes yet, then you may need some support to help you get ready. The good news is we can help you in either scenario. Give us a call today to schedule a free consultation and see how federal grants may be a good fit for your organization!

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Learn About Indiana’s Youngest Children with the 2019 ELAC Annual Report!

June 14, 2019

Lora Stephens

Communities Education Evaluation Government Research & Analysis

2019-elac-annual-report Indiana’s Early Learning Advisory Committee (ELAC) released its 2019 Annual Report. Each year, ELAC completes a needs assessment on the state’s early childhood education system and then recommends solutions.

We want to share some quick highlights and key takeaways from this year’s needs assessment. ELAC focuses on ensuring early childhood education is accessible, high-quality, and affordable to all families.

Are Children Ages 0-5 Receiving High-Quality Care?

Of the 506,257 children in Indiana ages 0-5, 64% need care because all parents are working. This includes both working parents who are single and households where both parents work outside the home.
Of those children who need care, only 40% are enrolled in known programs. The other three fifths of children receive informal care—from a relative, friend, or neighbor.
Of the young children who need care, only 16% are enrolled in high-quality programs. A high-quality early childhood education program not only ensures that children are safe, but also supports their cognitive, physical, and social-emotional development.

Are Children in Vulnerable Populations Receiving High-Quality Care?

Indiana makes funding assistance available for early childhood education for children from low-income families.
Indiana does not collect data on children in other vulnerable populations, such as children in foster care and children affected by the opioid epidemic.
Overall, due to lack of data, Indiana does not know the kind of care received by children in vulnerable populations.

What Trends Are There in Early Childhood Education?

Since 2014, Indiana has made progress by enrolling more of the children who need care in known early childhood education programs.
Over the past 5 years, Indiana has consistently enrolled fewer infants and toddlers than preschoolers in known and high-quality programs.
Compared to 2012, more early childhood education programs are participating in Paths to QUALITYTM, Indiana’s quality rating and improvement system.
In addition, significantly more programs have earned high-quality designations of either Level 3 or Level 4 since 2012.

What Trends Are There in the Early Childhood Education Workforce?

Indiana’s early childhood education workforce is more diverse than the K-12 workforce but not as experienced.
Nationally, the early childhood education workforce earns $4-$7 less per hour than the average hourly wage of all occupations.

What is the Unmet Need in the Early Childhood Education System?

There has been a persistent need in early childhood education programs for more available spots for infants and toddlers.
Despite overall improvements, there are still some communities in Indiana with no high-quality early childhood education programs.
The tuition cost of high-quality early childhood education programs remains unaffordable, and the available financial assistance for low-income families is insufficient.

How Can I Find Out More?

Read the 2019 ELAC Annual Report, which includes statewide data on Indiana.
ELAC also publishes an interactive dashboard that allows you to learn more about specific data points. You can also easily present data to stakeholders.
The interactive dashboard contains both state- and county-level data. Use the map to select your county, and hover over the data to learn more!

2019-elac-interactive-dashboard

Transform Consulting Group is proud to support ELAC’s work by pulling this needs assessment and interactive report together!

Does your organization, agency, or coalition need to better understand your community or a key issue, but you don’t know how to get started? We are skilled in collecting quantitative data from multiple data sources and pulling it together in a visually-appealing, user-friendly report. Contact us to learn how we can help you complete your next needs assessment!

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4 Steps to Build Your Asset Map

April 5, 2019

Sara Anderson

Communities Program Development

Have you ever moved to a new community and wanted to get connected, but didn’t know where to start? Maybe you have had a tangible need presented to you by a friend or family member, but you didn’t know where to direct them to get help? For many communities, an asset map serves as the perfect connection point between individuals and services.

An asset map contains the details of available resources, organizations, clubs, boards, and more. This map can help individuals find specific organizations, such as home assistance or guidance on a committee to join. The map can also serve as a decision-making tool, bringing to light any potential strengths and/ or gaps in the community.

We helped a local United Fund organization create their own asset map focused around their three main areas of service. During our work, we developed a list of steps that can be used to assist other organizations building their own asset map.

Four Steps to Build Your Asset Map

1. Consider the Assets to Include

Start by determining the purpose of the asset map you’re creating and who the map will serve. Consider the focus area the assets will be framed around. For the United Fund, we built the asset map around their three pillars of focus: health, education, and financial stability.

Once the audience and purpose are identified, begin researching functioning assets. These can include, but are not limited to:

Nonprofit organizations
Community and individual serving organizations
Boards
Coalitions
Committees
Faith-based organizations
Other local businesses

2. Determine the Level of Detail for Each Asset

Now that you know what type of assets you want, consider the level of detail that should be included with each asset as you make a list. An asset map serves as a one-stop-shop for people to learn the necessary details about community assets before they pursue options.

Here are categories we included in the United Fund asset map:

Contact name, phone number, and email
Location
Hours of operation or meeting time
Eligibility criteria (ages served, genders served, income level accepted, residence, etc.)
Service area(s) (health, mental health, early childhood, housing, etc.)
Website url

Also consider a process to regularly check the validity of the detailed information. Scheduled maintenance may be necessary to make sure asset information is up to date.

3. Find the Asset Information

Finding accurate information can be time consuming and may require several approaches. Consider calling organizations, performing web searches, and connect with contacts in the community to determine if there are current resource lists to serve as a starting point. For example, the local Community Foundation may have a running list of potential funders. You can also hold a focus group with a local board or committee. These groups make up a variety of members who can bring insight and suggestions to contribute to the asset map. We held a focus group meeting with the United Fund’s board members. We gave them an overview about the purpose of the asset map, then asked them to brainstorm any and all resources benefiting the community. They wrote each one on a sticky note and placed them on a sheet labeled with one of the three service areas. We combined like resources, then this helped us know specifically what resource information to gather.

4. Build and Store the Assets

Once you have your complete list of assets, you’ll need to determine a way to house the information and make it accessible to the community. There are several options to build an asset map depending what fits with your organization, staffing, and budget. At TCG, we love interactive platforms that allow people to easily locate specific resources based on applied filters and criteria. We use Tableau to develop interactive dashboards. Once the workbook is published, the dashboard is embedded onto the host’s website. The United Fund’s Asset Map is built across three main tabs with filters and search boxes to help people navigate to their desired resource. 3 Tabs

Are you ready to start building an asset map to benefit your community? We’d love to hear from you, and walk you through the process!

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3 Strategic Plan Tools to Create

March 1, 2019

Amanda Schortgen

Communities Education Evaluation Fundraising Strategies General Information Nonprofit Program Development Strategic Planning

Congratulations! You have journeyed through the 4 steps of our Strategic Planning Process and you’re ready for the final step: Create. (We covered step 1, step 2, and step 3 in previous blogs).

Screen Shot 2018-07-27 at 2.03.19 PM

The goal of a strategic plan is to develop timely, relevant and action-oriented plans for the future of your organization. Once you have a clear direction, it is time to make sense of the information and package it in a way that is meaningful and possible to implement.

At TCG, we believe a strategic plan has little value if it is a report that sits on your shelf, never to be seen again. We don’t create long strategic plan reports that you can’t use. We want you to use it, share it and review it on a regular basis.

When working with clients, we recommend and create 3 different strategic plan tools:

1. One-page strategic plan – This is a one-page summary of your goals and top strategies. This tool can be shared externally with partners, funders, and other key stakeholders as well as internally with staff.

When creating a strategic plan for the Wabash County Early Childhood Education Committee, we wanted a one-page overview that highlighted the following key elements: Screen Shot 2018-07-27 at 2.03.33 PM

a. Stakeholders involved (especially since this is a collective impact, multi-sector plan)

b. Goals

c. Strategies

d. Outcomes

Each one-pager for the strategic plan that we create is unique to the client but essentially covers their top goals and strategies.

2. Strategic plan report – This report explains the process of how the strategic plan was completed, the information that was collected, and more details about the goals and strategies. This is typically an internal document that is shared with staff and the board to use when reflecting on the process. It’s especially helpful to document this information for when there are leadership transitions with the staff and board.

Screen Shot 2018-07-27 at 2.03.53 PM

3. Implementation plan – Too often we find that organizations get stuck with figuring out how to take the big picture elements in the strategic plan and make them operational. We create an “implementation plan” to unpack the strategic plan into actionable steps for staff, committees and the board. The main audience for the implementation plan is staff, board and committee members who are most likely responsible for implementation. Screen Shot 2018-07-27 at 2.04.09 PM

This could be set up like a calendar or a chart that describes who is responsible for each step. We also love using Tableau to create a strategic plan dashboard to track and monitor action items and milestones. The point is that we want all parties involved to have a clear understanding of the timeline, so that they can put the plan in motion.

Is your organization ready to jump into a strategic planning process? Learn more about our strategic planning services here. Contact us today, and we’d love to chat about how our team can meet your needs.

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4 Steps of Strategic Planning

January 19, 2019

Amanda Lopez

Communities Education Government Nonprofit Strategic Planning

We have the privilege of working with a few organizations every year to help them create their “road map” or strategic plan for the next 3-5 years. In the course of completing these strategic plans, we have developed a formula that guides the process following four key steps.

1. Collaborate

Good strategic plans are not created in isolation in a board room. We work with you to identify all of the key stakeholders that we need to engage to inform the strategic planning process. This will vary depending on your organization, but typically involves some of the following key stakeholders:

Staff at different levels of the organization
Board of Directors
Volunteers
Current and past funders and donors
Key community partners/ stakeholders in the community
Clients
Public

When we worked with HSE S.P.O.R.T.S. on their strategic plan, we wanted to get feedback from a broad group of stakeholders. We surveyed the public to gauge their understanding and perception of the organization and received a large response rate. We also met with some of their key community partners for strategic feedback and met with their staff. Through these efforts, we received rich feedback to inform the strategic planning team and started to create some buy-in and ownership from the community.

2. Assess

This step of the strategic planning process is so important as it provides the necessary context of understanding your organization and environment. During this phase, it is important to complete an internal and an external assessment. The internal assessment includes an analysis of the organization by looking at financial statements, programming, and organizational structure. You will want to look for trends, gaps and opportunities. The external assessment may include collecting information about the industry and/or completing a needs assessment of your community or targeted audience.

When we worked with Early Learning Indiana on completing their strategic plan, they wanted their strategic planning team to have a good understanding of the environment in which they operate. There was a significant amount of change in policies, programming and priorities in the early learning industry that had implications for their work in the future. Therefore, it was important to understand that context in planning for the future.

When people think of strategic planning, they most often think of having a retreat to develop a strategic plan. While a retreat can be a good time to complete a strategic plan, it is not necessary. The main purpose of this step is for the strategic planning team to start to reach consensus about the future direction. In order to support this next step, we often prepare a pre-read packet that summarizes all of the information collected in the first two steps. Then the strategic planning team is equipped with the rich feedback from the stakeholders (Step 1) and understanding the context (Step 2).

There are a variety of group activities that can be used to help the team process the information and begin to identify “what” we want to accomplish. Once the goals (or “what”) have been identified, then we begin to talk about the “how” we will accomplish the work or the strategies. There are different tools and activities we use to help move through this work. The main thing to remember is to prioritize and focus.

3. Facilitate

There are a variety of group activities used to help the team process the information and begin to identify “what” we want to accomplish. Once the goals (or “what”) have been identified, then we begin to talk about the “how” we will accomplish the work or the strategies. There are different tools and activities we use to help move through this work. The main thing to remember is to prioritize and focus.

4. Create

Now that a clear plan for the future has been reached, it is our job to make sense of all of the information and to package it in a meaningful way for the organization to implement. We don’t believe in creating long strategic plan reports that sit on shelves. We want our clients to use and review their strategic plan on a regular basis. We recommend creating three strategic plan tools:

“Pretty version” strategic plan – this is a one-page overview of your goals and top strategies. This is a tool that can be shared externally with partners, funders and other key stakeholders as well as internally with staff. It can live on your website and be part of your communication tools.
Strategic plan report – this explains the full process of how the strategic plan was completed, the information collected (pre-read packet) and more detailed strategic plan report. This is an internal document for staff use to reflect on the process and have access to all of the comprehensive information collected.
Implementation plan – this tool helps unpack the strategic plan into actionable steps for staff, committees and the board. It can sometimes be difficult for organizations to take what is written in the strategic plan and put it into action, often resulting in no action or change. By creating this more detailed implementation plan there is a road map for how the organization will accomplish the goals identified over the next 3-5 years.

From the wise words in the childhood book and movie of Alice in Wonderland, we learned that if we don’t Alice & Wonderland Quote
know where we are going, any road could take us there. However, it may not be the most effective or efficient path and the outcome could be different than we hoped. Developing a strategic plan provides that road map for all organizations – nonprofits, businesses, schools and government agencies – to have clear focus of our goals and strategies to accomplish those goals.

Completing a strategic plan can be a daunting or exhilarating process for some organizations. We love to partner with organizations to help you think about the future and create a plan that will get you there. You can find out more about our strategic planning services here.

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Marketing 101: 4 Steps for Your New Year Marketing Efforts

January 11, 2019

Amanda Schortgen

Communities Fundraising Strategies Nonprofit Project Management

Happy New Year! Now is the perfect time for setting goals and focusing in on priorities specific to your New Year Marketing marketing efforts. At Transform Consulting Group, we know your work is important. We also understand that your time and resources may be limited, regardless of the role you play at your organization. Your marketing strategies cannot be a luxury that you ignore. With these quick tips, you can make the most of your efforts this year!

4 Steps for Your New Year Marketing Efforts

Reflect
Push the brakes and spend time reflecting on your marketing efforts last year similar to what you would do for your organization’s programs and services. What worked? What didn’t work? Did you reach your target audience and participation numbers? Did you accomplish your fundraising goals and how was marketing a part of that effort?

If you set goals last year, did you meet them? If you didn’t set specific goals last year, spend time looking back on your efforts. Take inventory of your social media platforms, your web traffic, other digital efforts, advertisement efforts, created collateral, etc. What are trends you can recognize? Specific marketing “wins”?

Make sure you have a clear idea of where you’re at before you start taking those next steps into the new year. At TCG, we do a year-end review to share with our clients. This is a great opportunity for us to highlight our successes and share in a visual way.

Plan
Now that you’ve put in the necessary time for reflection of the past year, it’s time for the fun part – planning!

Brainstorm – Team up! Your organization may not have the luxury of a huge marketing department, but your colleagues can offer fresh perspective to your planning. Bring new people to the table, and start dreaming up possibilities that align with your goals. You could invite staff from different departments, board members, volunteers and possibly clients, if appropriate. The more voices and perspectives you include might provide fresh insights to inform your marketing efforts.

Set Goals
We wrote a whole blog on setting SMART goals here. You’re probably setting goals for your programs. Don’t forget your marketing goals! Make them Specific, Measurable, Attainable, Relevant, and Timely. Look at the systems you have in place to be able to help you report out on your marketing goals: Google analytics for your website traffic, social media platform analytics, customer feedback surveys, and any other data collection methodologies.

Schedule – Once you have goals determined, break out action items that will need to happen to ensure success. It can be intimidating to have a year goal, but monthly or even weekly goals may seem more realistic. At TCG, we like to use a monthly plan and highlight the theme or goals for every month of the year. We then break down specific tasks and put them on the calendar for reminders and regular check ins to ensure we stay on task.

Budget
There are a lot of ideas you can implement for the new year without additional money (check out our other blogs here: list your organization online, improve your website, enhance your social media, and build your brand). However, you should have a budget allocated to support your organization’s marketing and communication strategies. Some line items on our budget include:

Dedicated FTE (staffing – either internal or hired out contractors)
Conferences and special events
Advertising
Collateral/Swag (printed materials, pens, banners, signage, etc.)

Your budget should align with your goals and the schedule you implemented earlier. Space out the expenses throughout the year and make sure you factor in any additional expenses to avoid surprises. Once you begin to collect some data against your goals, you can start to determine which marketing investments are “worth it” and redirect funds accordingly.

Is your organization ready for the new year? Are you prepared with a marketing strategy to elevate the importance of your work and cause? If not, contact us and let’s put some plans in place!

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4 Tips to Make the Most Out of Your Volunteer Committee

November 30, 2018

Amanda Lopez

Communities Government Nonprofit Project Management

When was the last time you were asked to join a committee? Did you have a deep sigh of angst or a smile of excitement. Your reaction was probably the former, which is not uncommon. Most professionals I know are involved in one if not multiple volunteer committees and seem either frustrated or lukewarm about the purpose or progress of the committee. volunteer committee blog

Participating in committees is a great opportunity to get diverse voices and perspectives to inform complicated issues and bring forward new solutions. Committee work can also be a great leadership development and community engagement opportunity for staff. When we take the time to be thoughtful about our role and involvement, then we can accelerate the impact of our committee work.

Part of our project management work includes providing staff support for different volunteer committees. These include the Governor-appointed Indiana Early Learning Advisory Committee, Healthy Families Indiana Think Tank, and community-based coalitions (read more here).

Many of my team members are also involved in committees as a volunteer. As a result, we sit on both sides of the table. It’s with this broad perspective that we share the following tips for how you can make the most of your committee work!

1. CLARIFY EXPECTATIONS

You or your organization were hopefully strategically asked to join this committee. Do you have a clear understanding of your purpose for being on the committee? Are you representing a specific perspective (industry type, stakeholder type, subject matter expertise, etc.), and the leaders are wanting you to share your perspective on behalf of this group? If you are not clear, ask the leaders up front when you are joining.

In addition, what are the leaders expecting you to do on this committee? Is this a working committee that is developing a proposal or reworking policies/ programs? How much time and involvement is expected of you on this committee? Are the leaders of the committee expecting you to share information you learn at the committee with others in your circle or industry?

I was recently asked to join the Wabash County Early Childhood Education Steering Committee, which is responsible for overseeing the implementation of the strategic plan and supporting the working committees. When I joined, I was informed of the reason I was being asked to join, the purpose of our work, and the time commitment for the Steering Committee. I understand my role and the purpose of the group.

A well-run committee should have these expectations and obligations clearly articulated from the beginning, so there is no “gotcha” later when they ask you to do something you didn’t know you were supposed to do. By having this clarity, you should have a stronger sense of purpose and meaning for participating on this committee.

2. ASSESS YOUR ROLE

Once you know the purpose of the committee and your expectations for involvement, now it is time to assess your personal role and contribution. What type of “talent” can you contribute to the committee?

Do you bring a unique perspective that no one else on the committee shares? Can you gather information or review information in a way that no one else can contribute?

My colleague, Sara Anderson, was asked to join our local county’s Juvenile Detention Alternatives Initiative Data Committee. Leaders of the committee became aware of our data expertise and had a need for more assistance. Sara learned more about the committee’s data needs, helped them organize the data into a dashboard (see more here and here about our dashboard work!) to visualize and share with the other committees the impact of their work and made recommendations to improve the data being collected.

Reflect on what ways you can add value to the committee’s work and offer it to the leadership and the group. This will provide more purpose and meaning with the committee and also improve the overall work of the group.

3. PREP AND PLAN

Usually before each committee meeting, the leadership will send out meeting materials (agenda, handouts, etc.) in advance of the committee meeting. If you make the time to review those materials and any other follow-up from the last meeting, you will be able to contribute more in the committee meeting. It will give you a sense of purpose for the meeting and how you can participate/ add to the discussion.

By preparing for the committee in advance, you can also be prepared to ask thoughtful questions or gather other helpful information that could contribute to the discussion. Nothing is worse than showing up to a committee meeting where action is supposed to be taken and feeling like the other members did not do the prep needed to have a meaningful discussion.

4. SHARE YOUR LEARNINGS

Hopefully through your engagement on your committees you are learning new information. Now you are informed and equipped to share this information with your colleagues and industry. Again, you might strategically be asked to share information with your network. Even if you are not asked, odds are that they would still benefit from learning about your work.

For the state advisory groups that we staff and provide backbone support, many committee members find value in participating in the groups because they learn what is happening across the state. Then they are more informed to take that information back to their community and network to help get everyone on the same page and expand the discussion.

Assess the information that you have received and learned through your committee work and think about who in your network could find value in it. Maybe it is simply a quick post on a social media channel, including a blurb in your next e-newsletter or sending out an email. Whatever the communication medium, make sure to pass along what you are learning with relevant parties involved!

Do you have a committee that has stalled and needs some help? Contact us for a free consultation to see if we might be able to help you!

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