Reflections on 2020 Giving Amid the COVID-19 Pandemic

The global COVID-19 pandemic brought with it almost immediate changes to all nonprofits in 2020. Suddenly many programs had to close physical locations, suspend or move services online, and handle either an unexpected drop in clients or a growing demand for services. Traditional fundraising methods were instantly limited. No longer could you take a potential…

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How Do I Start Fundraising?

Did you know a majority (90%) of non-profit organizations report that they have one source of funding and that one source accounts for 90% of their total funding? When we work with clients to help increase their funding, we typically recommend that they diversify their funding.  When an organization is strongly reliant on fees for service or…

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Marketing 101: 4 Steps for Your New Year Marketing Efforts

Happy New Year! Who else is ready to start fresh in 2021? Now is the perfect time for setting goals and focusing in on priorities specific to your marketing efforts. At Transform Consulting Group, we know your work is important. We also understand that your time and resources may be limited, regardless of the role…

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2020 Year in Review

2020 was a difficult year for all of us. COVID-19 impacted everyone’s plans and business as we knew it – ours included. (Read COVID-19-specific blogs & resources here, here, here, and here).  We also witnessed our Black neighbors suffer many injustices. Our work is rooted in the desire to improve communities. As a team, we…

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7 Strategies to Maximize #GivingTuesday

2020 has been a weird year, and we understand the challenges you may be experiencing as you work to achieve your fund development goals. (Check out our Back to Basics Fundraising blog here to make the most of your efforts in the midst of COVID-19). This blog is all about Giving Tuesday – the National…

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Can a Nonprofit Charge for its Services?

  Can a nonprofit charge for its services? During difficult economic times – like the global COVID-19 pandemic – this is a question we get often. The answer is yes, but as with all fund development planning, this should be undertaken with great care.  A fee-for-service structure means fees are paid in return for services…

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4 Steps to Complete a Feasibility Study

Too often non-profits and government agencies immediately begin implementing a new program or service area. They see a need with their clients or a gap in the existing services, so they elect to help meet that need. This all sounds good, right? The challenge is that there has not been enough time to complete a…

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4 Ways to Raise Awareness for Your Cause

There are so many worthy causes to support, which can make it tricky when working to promote YOURS. How can you leverage specific times of the year to create buzz around your mission? How do you make your campaign stand out against the others? One project that our team managed was the Indiana Heart Gallery…

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Fundraising – Back to Basics

With COVID-19 disrupting fundraising events and development plans, it is my hope that nonprofits get back to basics. Fundraising events are just one part of a comprehensive fundraising strategy. Right now, you may not be able to have coffee or give tours to potential donors or celebrate the work that your organization is doing in-person.…

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Your Board of Directors Can Be Your Greatest Ally

A nonprofit’s board of directors can be an organization’s greatest ally! This is true in the best of times, and it’s even more important to remember during hard times. The coronavirus pandemic may have changed your programmatic priorities, impacted your fundraising, and more. As a nonprofit leader, you might be more overwhelmed than ever before. …

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