Blog

Blog

Marketing 101: 4 Steps for Your New Year Marketing Efforts

Happy New Year! Now is the perfect time for setting goals and focusing in on priorities specific to your marketing efforts. At Transform Consulting Group, we know your work is important. We also understand that your time and resources may be limited, regardless of the role you play at your organization. Your marketing strategies cannot be a luxury that you ignore. With these quick tips, you can make the most of your efforts this year! 4 Steps for Your New Year Marketing Efforts Reflect Push the brakes and spend time reflecting on your marketing efforts last year similar to what you would do for your organization’s programs and services. What worked? What didn’t work? Did you reach your target audience

READ MORE

Putting Data into Context

At Transform Consulting Group, we are proud data nerds. Through our evaluation services, we help clients collect, analyze, and share meaningful data. In this blog post, we explained who to share your data with and why. In today’s post, we will go one step further by providing tips on how to present your data in a meaningful way. More specifically, we’ll discuss how to put your data in context and why it is important to do so. When presenting your data, you shouldn’t share it in isolation. For example, an after school tutoring program might find that 75% of their students pass their required standardized tests. If the program shared this data point by itself, their audience might have a

READ MORE

4 Tips to Make the Most Out of Your Volunteer Committee

When was the last time you were asked to join a committee? Did you have a deep sigh of angst or a smile of excitement. Your reaction was probably the former, which is not uncommon. Most professionals I know are involved in one if not multiple volunteer committees and seem either frustrated or lukewarm about the purpose or progress of the committee. Participating in committees is a great opportunity to get diverse voices and perspectives to inform complicated issues and bring forward new solutions. Committee work can also be a great leadership development and community engagement opportunity for staff. When we take the time to be thoughtful about our role and involvement, then we can accelerate the impact of our

READ MORE

2018 Indy Big Data Conference Visualization Challenge Summary

Our TCG team recently presented at the Fifth Annual Indy Big Data Conference for the Visualization Challenge (read about some of our lessons learned here). This year’s challenge focused on improving Indiana’s talent pipeline and workforce.  Participating teams were provided several datasets to analyze and interpret, and then present to a panel of judges. Following the first round of presentations, the judges then awarded five teams the opportunity to present to 500+ conference attendees. Our TCG was one of those top five teams selected! Read more about the Visualization Challenge and data sets here: https://www.indybigdata.com/visualization-challenge/. Our team used our Tableau expertise to create this interactive dashboard, and then we presented on our findings. The interactive dashboard addresses several key questions about

READ MORE

7 Tips for Using LinkedIn to Promote Your Work

We cover tips for enhancing your overall social media presence in our Marketing 101 blog series here. You’ll want to keep those tips in mind as we take a deeper dive into the perks of promoting your organization on LinkedIn. We know there are many social media platforms you can use to promote your work. It quickly gets overwhelming when you try and keep up with everything. We recommend choosing 1-2 platforms to engage with your targeted audience (whether that’s donors, clients, etc.), and do those really well. We are big fans of LinkedIn at Transform Consulting Group, and we choose to invest time and resources into connecting with our audience through this platform. Why? For TCG, LinkedIN is where our target

READ MORE

5 Ways to Strengthen Your Internship Program

As a college student, I believe it is important to gain valuable experience in the workforce. My internship at Transform Consulting Group (TCG) has wrapped up, and I feel better prepared for graduation because  of this summer experience. I am grateful for companies like TCG who provide opportunities to interns (like myself) to build our skills, network with other professionals and strengthen our resumes. I understand that hiring interns can be a gamble for organizations. You invest time and resources into someone who is often a college student, has little experience and is still sharpening their skillset. While interns do make more work, there are some benefits for hosting an intern: Build your talent pipeline: An internship program is a

READ MORE

Your Project Is Feasible. Now How Do You Implement It?

You completed a feasibility study and found out that your project is feasible! Now it’s time for the work of actually implementing your project or new program. What are your next steps? Your implementation plan will include 4 focus areas: program design, staff, communications/ marketing, and budget. Here are some specific action items to get you on your way to full implementation! Program Design A well-designed program will enable you to have the greatest possible impact. Your feasibility study helped you make sure that the elements of your program are informed by the outcomes you want to achieve. Now it’s time to purchase the necessary materials, including the curriculum, as well as necessary office and program supplies. You will also

READ MORE

Getting the Most Out of Your Needs Assessment

Recently Transform Consulting Group finished the annual needs assessment for the Indiana Head Start State Collaboration Office (IHSSCO).   Each Head Start State Collaboration Office is required to annually submit a needs assessment, which informs their strategic plan goals and objectives.   IHSSCO uses their needs assessment to inform their annual work plan, and all organizations should make the connection between a needs assessment and the organization’s strategic goals!  Whether you want to conduct a needs assessment, program or organization evaluation, or annual report, don’t miss the chance to do one of the following:   Use your assessment to solicit new feedback or data. The IHSSCO needs assessment solicited new feedback this year.  We interviewed and surveyed external stakeholders and Head Start

READ MORE

3 Financial Health Indicators to Track for Your Organization

Is your organization financially healthy? How do you measure the financial health of your organization? Nonprofit, education and other community organizations can look at the financial health of their organization and its relationship to your impact. Financial health also helps make sure programs are being run efficiently and if any program changes need to be made. For many organizations, financial information is used with staff and administrators and shared with boards, potential funders and clients. It is not always necessary to give each audience the detailed level view of an organization’s financial information. However, it is critical that the leadership of the organization is aware of and tracking some critical indicators that determine your financial health. While working with ten

READ MORE

Marketing 101: 6 Places to List Your Organization Online

At Transform Consulting Group, we know how important it is to market your organization within the online world. That’s why we have so many blogs in our Marketing 101 series dedicated to your online presence (here and here).   There are many online directories to look through. It can be confusing to determine which search engines to use.  We know your time is valuable, so we created a list with our top six go-to directories, starting with the most popular, that you can use to promote your work! 6 Places to List Your Organization Online 1. Google my Business You have probably heard of or even used Google my Business. Google my business is free and is the “monster” of all search

READ MORE