Author Archives: Amanda Schortgen

2019 Year in Review

This year was another big year for Transform Consulting Group. In 2019, we were thrilled to once again work with a variety of clients and important causes across Indiana and Michigan.  We are thankful for all that we accomplished as a team to help accelerate the impact of our clients in communities across the two…

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Using Data to Tell Your Story

We say we’re #datanerds at Transform Consulting Group. However, for a communication and marketing person like myself, I will admit that data intimidates me. I prefer using words and emotions to convey ideas rather than numbers and excel sheets. So, how does that translate to our data-driven work at TCG?  In Nancy Duarte’s book “Data…

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5 Steps for Grant Writing

You have a grant that you want to apply for and submit an application. First, check out the types of grants available and our checklist to ensure your organization is ready before jumping into the grant writing process. Okay, now it’s time to start writing your grant! At Transform Consulting Group, we have identified 5…

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7 Tips for Using LinkedIn to Promote Your Work

We cover tips for enhancing your overall social media presence in our Marketing 101 blog series here. You’ll want to keep those tips in mind as we take a deeper dive into the perks of promoting your organization on LinkedIn. We know there are many social media platforms you can use to promote your work.…

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Marketing 101: 6 Ways to Improve Your Website

At Transform Consulting Group, we know your work is important. We also know your time and resources can be limited, regardless of the role you play at your organization. We work with many organizations and programs who are stretched thin working on the front lines with individuals and families to make an impact. We understand…

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Marketing 101: 5 Ways to Enhance Your Social Media

At Transform Consulting Group, we see many organizations launch services and programs in response to an obvious need in the community or a gap to address. Your organization is getting into your work, because you have a passion for a cause. Too often nonprofits spend their time on making their programs and services amazing and…

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Why You Should Consider Implementing STEM Curriculum

It’s all the buzz right now, so what is STEM? The acronym STEM stands for science, technology, engineering and mathematics. It’s an approach to education that’s designed to revolutionize the typical teaching of subjects like math and science by incorporating technology and engineering into regular curriculum. STEM Education shifts the typical teacher-centered classroom by encouraging…

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Plan a “Giving Day” to Raise Funds and Build Awareness

Are you tired of putting so much time and energy into another fundraising event? Maybe you’re going to the same donors repeatedly asking for money, and you want to start broadening your reach. Many organizations across the country are jumping on the concept of a “Giving Day.” A Giving Day is a day-long online fundraising effort…

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4 Steps for Creating an Op-Ed Campaign

Is there a cause or issue you’re tackling, and you want to raise public awareness? We talked about gaining media attention by writing press releases in this blog as a way to help communicate your organization’s efforts to your community. Another strategy for building awareness around your work is to kick off an op-ed campaign.…

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