Author Archives: Amanda Schortgen

6 Strategies to Maximize #GivingTuesday

Year-end giving can always be a challenge as everyone is trying new strategies to make the most dollars in a small window of time (check out our 10 tips to implement here). One strategy to include in your campaign is #GivingTuesday. Giving Tuesday falls on the Tuesday right after Thanksgiving. The idea is to have…

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10 Tips for Your Year-End Giving Campaign

Another year is quickly coming to an end! Before you know it, we’ll be saying “Happy New Year” and plans for 2023 will be underway. We’re heading into the season of giving. It is that time of year when donor dollars increase significantly. Year-end giving trends suggest that nearly one-third of annual giving happens in…

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Using Data to Tell Your Story

We say we’re #datanerds at Transform Consulting Group. However, for a communication and marketing person like myself, I will admit that data intimidates me. I prefer using words and emotions to convey ideas rather than numbers and excel sheets. So, how does that translate to our data-informed work at TCG?  In Nancy Duarte’s book “Data…

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Strategic Plan Step 4: Tools to Create

Congratulations! You have journeyed through the 4 steps of our Strategic Planning Process and you’re ready for the final step: Create. (We covered steps 1, step 2, and step 3 in previous blogs). The goal of a strategic plan is to develop timely, relevant, and action-oriented plans for the future of your organization. Once you…

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Can a Nonprofit Charge for its Services?

Can a nonprofit charge for its services? During difficult economic times – like the global COVID-19 pandemic – this is a question we get often. The answer is yes, but as with all fund development planning, this should be undertaken with great care. (*Note – we always recommend diversifying your funding streams! Fee for services…

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4 Ways to Raise Awareness for Your Cause

There are so many worthy causes to support. If you scroll through your social media feed or turn on the television during a commercial break then you’ll probably see many organizations trying to raise money or awareness. How do you make yours stand out? We work with numerous clients to enhance their communication strategies to…

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10 Ways to Include Board Members in Fundraising

Your Board of Directors play a role in your organization’s success – especially when it comes to fundraising. Too often we find that Board members are under utilized or ill equipped to really do their job well. (Read more about how to get the most out of your board in this blog). Are you including…

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Marketing 101: 4 Steps for Your New Year Marketing Efforts

Happy New Year! Who else is ready to start fresh in 2021? Now is the perfect time for setting goals and focusing in on priorities specific to your marketing efforts. At Transform Consulting Group, we know your work is important. We also understand that your time and resources may be limited, regardless of the role…

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2020 Year in Review

2020 was a difficult year for all of us. COVID-19 impacted everyone’s plans and business as we knew it – ours included. (Read COVID-19-specific blogs & resources here, here, here, and here).  We also witnessed our Black neighbors suffer many injustices. Our work is rooted in the desire to improve communities. As a team, we…

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What’s Your “Why?”

If you have worked with our team at Transform Consulting Group (TCG), then you’ve probably heard us ask “what is your why?” The causes that our clients are tackling are significant. We take time to understand the importance of your work and impact in the community. This is why we believe our team needs to not…

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