Marketing 101: 4 Steps for Your New Year Marketing Efforts

Happy New Year! Who else is ready to start fresh in 2021? Now is the perfect time for setting goals and focusing in on priorities specific to your marketing efforts. At Transform Consulting Group, we know your work is important. We also understand that your time and resources may be limited, regardless of the role…

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Marketing 101: 6 Places to List Your Organization Online

At Transform Consulting Group, we know how important it is to market your organization within the online world. That’s why we have so many blogs in our Marketing 101 series dedicated to your online presence (here and here).   There are many online directories to look through. It can be confusing to determine which search engines…

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Marketing 101: 6 Ways to Improve Your Website

At Transform Consulting Group, we know your work is important. We also know your time and resources can be limited, regardless of the role you play at your organization. We work with many organizations and programs who are stretched thin working on the front lines with individuals and families to make an impact. We understand…

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Marketing 101: 5 Ways to Enhance Your Social Media

At Transform Consulting Group, we see many organizations launch services and programs in response to an obvious need in the community or a gap to address. Your organization is getting into your work, because you have a passion for a cause. Too often nonprofits spend their time on making their programs and services amazing and…

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4 Ways to Raise Awareness for Your Cause

There are so many worthy causes to support. If you scroll through your social media feed or turn on the television during a commercial break then you’ll probably see many organizations trying to raise money or awareness. How do you make yours stand out? We work with numerous clients to enhance their communication strategies to…

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2020 Year in Review

2020 was a difficult year for all of us. COVID-19 impacted everyone’s plans and business as we knew it – ours included. (Read COVID-19-specific blogs & resources here, here, here, and here).  We also witnessed our Black neighbors suffer many injustices. Our work is rooted in the desire to improve communities. As a team, we…

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7 Tips for Using LinkedIn to Promote Your Work

We cover tips for enhancing your overall social media presence in our Marketing 101 blog series here. You’ll want to keep those tips in mind as we take a deeper dive into the perks of promoting your organization on LinkedIn. We know there are many social media platforms you can use to promote your work.…

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Reflections on 2020 Giving Amid the COVID-19 Pandemic

The global COVID-19 pandemic brought with it almost immediate changes to all nonprofits in 2020. Suddenly many programs had to close physical locations, suspend or move services online, and handle either an unexpected drop in clients or a growing demand for services. Traditional fundraising methods were instantly limited. No longer could you take a potential…

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Using Data to Tell Your Story

We say we’re #datanerds at Transform Consulting Group. However, for a communication and marketing person like myself, I will admit that data intimidates me. I prefer using words and emotions to convey ideas rather than numbers and excel sheets. So, how does that translate to our data-driven work at TCG?  In Nancy Duarte’s book “Data…

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