Results for "marketing 101"

Marketing 101: 5 Ways to Enhance Your Social Media

Project Management, Communities, Education, Nonprofit

At Transform Consulting Group, we see many organizations launch services and programs in response to an obvious need in the community or a gap to address. Your organization is getting into your work, because you have a passion for a cause. Too often nonprofits spend their time on making their programs and services amazing and not enough time on their marketing efforts. We don’t expect you to be a marketing genius. We want to equip you with simple tools so that you can do what you do best. It starts with basic marketing practices. We launched our Marketing 101 series with 5 Tips for Building Your Brand. In this blog, we are focusing on your...

Marketing 101: 4 Steps for Your New Year Marketing Efforts

Communities, Fundraising Strategies, Nonprofit, Project Management

Happy New Year! Who else is ready to start fresh in 2021? Now is the perfect time for setting goals and focusing in on priorities specific to your marketing efforts. At Transform Consulting Group, we know your work is important. We also understand that your time and resources may be limited, regardless of the role you play at your organization. Your marketing strategies cannot be a luxury that you ignore. With these quick tips, you can make the most of your efforts this year! Reflect Push the brakes and spend time reflecting on your marketing efforts last year similar to what you would do for your organization’s programs and services. What...

Marketing 101: 6 Places to List Your Organization Online

Communities, Nonprofit, Strategic Planning

At Transform Consulting Group, we know how important it is to market your organization within the online world. That’s why we have so many blogs in our Marketing 101 series dedicated to your online presence (here and here). There are many online directories to look through. It can be confusing to determine which search engines to use. We know your time is valuable, so we created a list with our top six go-to directories, starting with the most popular, that you can use to promote your work! 6 Places to List Your Organization Online 1. Google my Business You have probably heard of or even used Google my Business. Google my business is...

Marketing 101: 6 Ways to Improve Your Website

Communities, Education, Government, Nonprofit, Project Management

At Transform Consulting Group, we understand the significance of your work, which is reflected in our website's commitment to excellence. We also know your time and resources can be limited, regardless of your role at your organization. We work with many organizations and programs that are stretched thin, working on the front lines with individuals and families to make an impact. We understand that the behind the scenes marketing gig is rarely your top focus. We also see only a few programs fail when they see marketing as a luxury instead of a necessity. The reality is that you need to market in some capacity if you want to grow your...

Marketing 101: 5 Tips to Build Your Brand

Communities, Nonprofit, Project Management

Introducing our Marketing 101 blog series, which aims to equip your organization with essential tools to establish a strong brand identity in the community. It doesn’t matter how great your programs are or the incredible services you offer if no one knows about your great work. Your efforts will fall short every time. We know many of you do essential work in your communities. You are working to reduce homelessness, reduce hunger, improve health outcomes, improve student attainment, get more students to and through college, help find permanent homes for children in foster care, and so on. At TCG, we are here to help you accelerate your...

4 Ways to Raise Awareness for Your Cause

Communities, Nonprofit, Project Management

There are so many worthy causes to support. If you scroll through your social media feed or turn on the television during a commercial break then you'll probably see many organizations trying to raise money or awareness. How do you make yours stand out? We work with numerous clients to enhance their communication strategies to best tell their story of impact (see our client work here). Not only do you need to showcase your incredible stories of impact publicly, but also consider timing. One project that our team managed was the Indiana Heart Gallery for the Indiana Department of Child Services. The Heart Gallery is a traveling photo exhibit...

2020 Year in Review

Communities, Nonprofit, Project Management, Strategic Planning

2020 was a difficult year for all of us. COVID-19 impacted everyone’s plans and business as we knew it – ours included. (Read COVID-19-specific blogs & resources here, here, here, and here). We also witnessed our Black neighbors suffer many injustices. Our work is rooted in the desire to improve communities. As a team, we dedicated time to learning and engaging in hard conversations. We’re determined to continue supporting and uplifting our partners who are tirelessly serving minorities. In the midst of the challenges, there were great things that happened for our clients and our team. While we never want to diminish the tough...

7 Tips for Using LinkedIn to Promote Your Work

Communities, Education, Nonprofit, Project Management

Our Marketing 101 blog series explores strategies for boosting your social media presence, including valuable insights tailored for LinkedIn. You’ll want to keep those tips in mind as we dive deeper into the perks of promoting your organization on LinkedIn. We know you can use many social media platforms to promote your work. It quickly gets overwhelming when you try to keep up with everything. We recommend choosing 1-2 platforms to engage with your targeted audience (whether that’s donors, clients, etc.) and doing those really well. We are big fans of LinkedIn at Transform Consulting Group and choose to invest time and resources into...

Using Data to Tell Your Story

Evaluation, By Industry + Nonprofit, Communities, Education, Government, Nonprofit, Research & Analysis

We say we’re #datanerds at Transform Consulting Group. However, for a communication and marketing person like myself, I will admit that data intimidates me. I prefer using words and emotions to convey ideas rather than numbers and excel sheets. So, how does that translate to our data-informed work at TCG? In Nancy Duarte’s book “Data Story” she says, “Facts aren’t as memorable as stories.” She highlighted an experiment that revealed 5% of people remember individual statistics while 63% remember the stories. In our work - as an organization and for clients – we have to have both data and storytelling if we want to make an impact. If you...

Reflections on 2020 Giving Amid the COVID-19 Pandemic

Fundraising Strategies, Communities, Nonprofit

The global COVID-19 pandemic in 2020 brought almost immediate changes to all nonprofits, dramatically impacting 2020 giving. Suddenly, many programs had to close physical locations, suspend services, or transition online, dealing with either an unexpected drop in clients or a surge in demand. Traditional fundraising methods were instantly constrained. No longer could you take a potential donor on a tour, meet for coffee, or network. Significant fundraising events, such as galas or banquets to share your organization’s story, had to be canceled, further complicating 2020 giving. This led to the following concerns: Nonprofits losing...

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Results for "marketing 101"