Social programs are often developed to address service-gaps within communities. As the program evolves and retains strong outcomes over time, organizations may look for ways to expand the services.
The Wallace Foundation recently produced a report called Strategies to Scale Up Social Programs. In this report, researchers conducted a study focusing on what it takes to scale up programs and identified three key strategies.
Three Strategies to Consider to Scale Up Your Program
1. Organizational Structure:
There are three organizational structures to consider when determining the proper path for scaling up a program.
- Branching: If an organization chooses “branching” as a strategy, the program will be offered at multiple sites under the control of the lead organization. Utilizing this strategy may mean slower growth and expansion for the program due to the fact that the lead agency must manage the various sites. The benefit of branching for program expansion is that the lead agency remains in control of the program delivery and model.
- Affiliate: Organizations utilizing the affiliate path are able to offer and expand their program to other sites. In this option, the partnering organization has basic control over the program like the leading agency would in the branching pathway. Sometimes these independent organizations are under contract with the lead organization who developed the program.
- Distributing network: This option allows for an organization to develop the content of a program, but leans heavily on its partners to implement the contents of the program as they have been written. These organizations tend to have a national or regional geographic reach.
Scaling up a program involves multiple partnerships. No lead organization can successfully scale on their own. Successful organizations who participated in the study noted that supporting and implementing partnerships are very important to bring programs to scale. When making the decision on who to partner with, consider the following:
- Resources – What resource gaps (i.e. funding, implementation, etc.) can the partnering organization support to bring the program to scale?
- Organizational Structure – Which partnering organization can best assist with the organizational type of bringing the program to scale?
- Knowledge and Experience – Does this partner have experience and knowledge within this particular field? Who can help guide the process?
3. Program Model:
When bringing programs to scale, the program model was well defined and possibly refined with demonstrated impact prior to scaling. After scaling, it is not uncommon for the program model to be altered due to program adaptation or reinvention. Based on this study in particular, reinventions of programs often occur in order to change the delivery model, target audience, or program’s focus. To ensure that the program model remains intact as much as possible, lead organizations may provide implementation guidance to those implementing partners. Online resources like toolkits are also a helpful resource for partner organizations to reference. Although this strategy may help in program fidelity, the overall monitoring process for the lead organization to maintain program control varies. Some organizations utilize tools such as Memorandums of Understanding (MOUs), dashboards, on-going evaluations, etc.
We are working with a college and career readiness client to help them evaluate their impact. One of their goals for completing the evaluation is to make the case for scaling the program to other communities. It has been the discussion for many years at this organization. However, before they could begin the steps identified above, they first need to affirm that they have a well structured program model with demonstrated impact. Then we could take them through the three steps noted to determine if scaling is an option and the appropriate path forward!
We, here at Transform Consulting Group, are equipped to assist your organization with bringing programs to scale during a time where social needs, communities, and family demographics are forever changing. If you want help with bringing you program to scale or need assistance addressing reinventions and adaptations contact us today!