Tag Archives: Online donations

4 Free Ways to Increase Your Nonprofit’s Fundraising

Nonprofit leaders know that fundraising is critical to success. There are some easy and free electronic giving options that you can start using now! Regardless of how small or large your organization is, you can benefit from your supporters’ regular shopping habits. These donations can become a consistent part of your comprehensive fund development plan.

We have identified 4 such platforms making these donations possible—either through retail companies or third party businesses. The basic formula for all of them is the same. You register your nonprofit with the platform for free. You let your supporters know that they can register themselves with the platform for free. Your supporters choose your nonprofit as the donation recipient. They make purchases, and you receive a small donation with each purchase. The donations come from either your supporters themselves or the retailers.

4 Apps and Websites That Help Nonprofits Raise Money

  1. RoundUp App – This app allows nonprofit supporters to donate the change from credit and debit card purchases to help fund a nonprofit of their choice. Shoppers use the app’s secure connection to link their bank or credit card. At the end of the month, RoundUp tallies the change from your supporters’ transactions. Then, the company sends you a donation from your supporters in that amount. On average, each RoundUp App user donates $20-$30 per month.  
  1. Giving Assistant – Nonprofit supporters first create an account with Giving Assistant. When they shop at online stores, such as Target, Macy’s, and Best Buy, they earn cash back. Then, users have the option to donate part or all of their cash back to the nonprofit they choose. Giving Assistant states that organizations receive an average of 10% of sales from supporters’ everyday purchases. This can add up to around $100 in donations per year from each user.
  1. AmazonSmile – When Amazon customers register for AmazonSmile, the customers designate a nonprofit to receive a percentage of their purchases. When users shop, they go to smile.amazon.com. Then, Amazon donates 0.5% of customers’ purchase prices on eligible items to the supporters’ nonprofits of choice.
  1. eScrip – When nonprofit supporters create an eScrip account, they don’t get an eScrip card to use with purchases. Instead, they securely connect their existing store loyalty cards, credit cards, and bank cards to their eScrip account. Then, users choose which registered nonprofit or school they want to support. When customers shop at participating retailers with their registered cards, those retailers donate to the selected nonprofits.

5 Ways to Get the Most Out of These Fundraising Tools

Once you have these accounts set up for your nonprofit, let your supporters know how to use them!

  1. Tell your staff, board, and volunteers!
  2. Add clear instructions on your website’s giving page.
  3. Post them on your social media channels with links and directions.
  4. Put them in your newsletters and other communications.
  5. Track your donations to see how active your supporters are. Link their giving amounts with the promotion work you’ve done. Then, you can see which promotional activities (e.g., social media posts, newsletters) have the greatest return on the investment of your time.

When you promote the use of these fundraising platforms among your existing and prospective supporters, you are also raising awareness for your cause. Check out our blog on this topic for more tips!

Using these platforms can also be a good entry point for getting all your staff, board, and volunteers engaged in fundraising. Everyone who supports your organization has an important part to play in fund development. Encourage them to recognize and embrace their role!

Do you need help in determining how to maximize your funds across all your fund development efforts? Check out our fundraising strategies services, and contact us to learn how we can help you meet your goals!

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Raising Online Fundraising Opportunity Awareness

 

Donate onlineIn a recent study by Dunham and Company, research shows 84% of nonprofits, including some of the nation’s largest charities, do not have easy-to-navigate donation websites for mobile devices. The study suggests nonprofits may be missing out on billions of dollars in online gifts for this reason. Dunham and Company found that charitable organizations who provide the best online-giving experience to donors raise, on average, 25% more money online than their counterparts. The Chronicle of Philanthropy highlighted some of the study’s findings in a recent article.

Dunham and Company evaluated 151 charitable organizations, with 100 being large enough to appear in The Chronicle’s Philanthropy 400. Researchers reviewed the websites of the organizations, signed up to receive emails, and gave each an initial gift of $20. Researchers then monitored how each organization communicated and built relationships online and through emails.

The study cites ineffective communication as a source for the lack of donations, suggesting charities should be more aggressive when trying to persuade supporters to donate. Common issues include:

  • Vague directions
  • Lack of urgency
  • Limited efforts to encourage sharing
  • Tardy and meager follow-up efforts
  • Failure to nudge donors toward further action

Just 14% of the organizations’ websites in the study provided compelling reasons for giving now. Only about a quarter of the websites provided a link to share on social-media networks such as Facebook and Twitter. More than 80% sent no further email to new listserv subscribers after one initial “welcome” message. Sixty-three percent (63%) did not tell donors how to participate after donating.

According to Dunham and Company researchers, the key to cultivating long-lasting donors is to give them numerous ways to get involved or support a cause, such as providing ways to see the impact of their gift. An image or video can help solidify a donor’s choice to give. This continues the emotional high point for the donor at the end of the donation process.

One organization in the study saw a sharp increase in gifts after switching to a mobile-friendly website. Five months later, half of the charity’s web traffic and up to 35% of its online donations came from mobile devices.

Interested in making your organization more effective at online fundraising? Transform Consulting Group keeps up to date with the latest research and industry best practices to help organizations grow and diversify their funding streams. Contact us today for a free consultation!

 

 

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