Tag Archives: Fundraising

When do you need a Feasibility Study?

Whether you call it a feasibility study, a needs assessment, or a readiness assessment, you typically need one when your organization is looking to take on a large initiative such as a capital fundraising campaign, adding a new program or service, or expanding into a new market.  When do you need a feasibility study?

At Transform Consulting Group (TCG), we perform feasibility studies that often include the following steps:  gathering stakeholder feedback, surveying the board of directors, scanning the environment, completing a financial analysis, and conducting a community assessment.  There is a lot to consider when taking on a large initiative, and each feasibility study is going to look slightly different depending on what is being considered and how your organization operates.

Our team has served numerous clients during their feasibility study process. Here’s a look at those projects and how the client decided it was time for a feasibility study:

  • Meeting Community Need

Community leaders in Jay County wanted to investigate the feasibility of converting an old elementary school building into an early childhood center. The Portland Foundation hired our team to facilitate a site analysis of existing school buildings, assess the existing early childhood education landscape, and create a marketing and business plan for implementation.Portland Foundation Feasibility Study Cover

  • Launching a New Program/Service

Shepherd Community Center wanted to see if their organization and service area were a good fit before adopting the Center for Working Families program model. For this engagement, we held focus groups, facilitated internal and external assessments, and completed a logic model to identify the resources, inputs, outputs and outcomes aligned to support the implementation of the Center for Working Families program.

  • Assessing Annual Performance

All Head Start organizations are required to submit annual needs assessments to inform their strategic plan goals and objectives.  The Indiana Head Start State Collaboration Office hired our team to perform their report that shows how Indiana Head Start grantees compare locally and nationally and how well the state is responding to federal priority areas.  

  • Relocating or Opening a New Location

Before you consider relocating or opening an additional location in a new community, we recommend 3 steps to determine feasibility in this blog.

  • Fundraising

Our funding analysis and fund development plan are two fundraising strategies that might be part of your feasibility study.  If you’re looking to launch a capital campaign, they are two strategies that should definitely be incorporated as well as interviews with major donors and staff and surveying the board of directors.

Completing a feasibility study isn’t a quick task, nor should it be.  Make sure your organization is ready to go before committing valuable resources to a project or campaign.  Need assistance with one or more elements of your feasibility study? Not sure where to start? Contact us today to see how we can help!

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Besides an ask, did you say thank you?

Research shows nearly a third of giving happens at the end of the year, so now is the time to focus on communication and donor stewardship. Hopefully your year-end campaign will bring in new donors as well as repeat donors. Throughout your campaign, don’t forget to circle back to those who give and follow up with your gratitude.

According to Blackbaud’s Charitable Giving Report, retention rates for first time donors are between 25-30%, but for multi-year donors, the retention rate doubles. We know it’s a busy time of year, but at TCG we recommend building in time to thank your donors and begin (or continue) building a relationship that will continue throughout the year and for years to come. Ultimately, this continued engagement will help grow your donor base.

Ways to Stay In Touch

  1. Celebrate your success
    Screen Shot 2018-11-14 at 8.17.13 PM
    During the end of the year frenzy, don’t forget to thank your supporters and volunteers! Dedicate one of your emails to celebrating what your organization has achieved this year. Include a list of highlights, pictures from events, or a holiday picture of staff, and start building excitement for the coming year.
  1. Send a thank you
    Once you receive a donation, the job is not done yet. Make sure that each donor receives a receipt with their donation. That is required. But don’t stop there. Send your donors a dedicated thank you email or letter. Sooner than later. Want to really say thank you and engage your board? Have board members call or write major donors to express appreciation for their gifts.
  1. Add another communication check in
    It is also part of good donor stewardship to communicate regularly with your donors. Engage (or reengage) your donors in your nonprofit as it is obviously a cause they care about. After the first of the year, welcome new donors. They might have given because a friend or family member supports the cause without knowing the details of what you do. Create a welcome series of emails to get them better acquainted with your organization. And for all donors, connect with them throughout the year and include a call to action – to sign up for your newsletter, tour the facility, attend a program, or volunteer!

TIMELINE. For Follow-Up

You have your campaign strategy and a plan for following up with donors. Here’s a timeline of how everything works together!

Timeline:

  • Start campaign week of Thanksgiving (11/19)
  • Giving Tuesday outreach (11/27)
  • Touches throughout December until December 31st
  • January-February:  Review the data to see how your campaign performed. How many new donors, recaptured donors, and repeat donors did you have?
  • Keep in touch throughout the year!

Want more ideas for your year-end campaign? Check out our latest blogs on Giving Tuesday and 10 Tips for Year-End Giving Campaign. If you want to learn more about how your campaign performed this year or to improve your organization’s fundraising next year, check out our services and contact us today!  

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7 Strategies to Maximize #GivingTuesday

As 2018 comes to an end, we’ve talked a lot about how to end the year with a bang when it comes to your fund development goals. (Find our 10 tips for your year-end giving campaign here). This blog is all about Giving Tuesday – the National Day of Giving.Screen Shot 2018-11-12 at 3.41.39 PM

Giving Tuesday falls on the Tuesday right after Thanksgiving. The idea is to have a day for giving thanks (Thanksgiving), followed by two days for deals (Black Friday and Cyber Monday), and then there is a day dedicated to giving back (Giving Tuesday!).

Giving Tuesday provides a unique opportunity for your organization to engage with donors, partners, and volunteers – and hopefully raise some money! To get the most out of your Giving Tuesday strategy, we recommend implementing these seven strategies:

  1. Set a giving goal
    Decide how much money your organization wants to raise on Giving Tuesday and what the money raised will go toward funding. Once you decide your goals, share them with your supporters! Donors want to know where their money is going and the difference it will make. This strategy will also help build excitement throughout the day as you creep closer and closer to your day’s goal.
  2. Focus on new donors
    Giving Tuesday is a great opportunity to engage with new donors, no matter the size of the gift! Use messaging that clearly illustrates your mission and work for individuals who may not know much about your organization. Talk about the importance of your services and your impact in the community. Include options for gifts as small as $5 on your donation pages to get new supporters in the door.
  3. Engage millennials Giving Tuesday is a very social and hashtag friendly day of giving. It may not connect with all donors (which is why Giving Tuesday should only be one piece of your year-end giving campaign), but it is a perfect opportunity to get millennials excited about your mission AND sharing your campaign.
  4. Use various communication mediums Videos, pictures, and testimonialsScreen Shot 2018-11-12 at 3.39.46 PM are all great tools for sharing your organization’s story. Since Giving Tuesday is primarily an online campaign, you will need to think of how you’re engaging supporters in a way that stands out in the often-distracting digital world. Check out case studies from Giving Tuesday campaigns in 2017 here. Notice the unique messaging, visuals, and strategies used. You’ll see that not everyone focuses on raising dollars during their campaign. In-kind donations may be just as valuable for your organization. You can frame your entire campaign around your organization’s specific need.
  5. Schedule “pushes”
    Tuesday, November 27th may be the big giving day, but planning content to promote leading up to Giving Tuesday will really increase your impact. We recommend 1-2 additional communications in the weeks prior to Giving Tuesday. Promote on your social media platforms that your organization is participating in Giving Tuesday, and share what the day is all about. Send an email blast to your contact list to get them excited about participating. It’s not too early to start building excitement!
  6. Implement peer-to-peer fundraising
    Giving Tuesday is the day to rally the troops and get your network engaged in your fundraising goals. Encourage volunteers, board of directors, staff, and partners to share why they support your organization on their own personal social media platforms. Provide your supporters with content and language to share that is consistent with your messaging. Encourage key contacts to create their own fundraisers on your organization’s behalf.
  7. Follow up with donors We know it’s a busy time of year, but don’t neglect your donors. Acknowledge every gift, no matter the size. Have a process in place for depositing gifts in a timely manner and issuing gift receipts for tax purposes.

As the holiday season approaches, our team would love to support your fundraising efforts. Check out our services here, and contact us today for a free consultation!

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4 Free Ways to Increase Your Nonprofit’s Fundraising

Nonprofit leaders know that fundraising is critical to success. There are some easy and free electronic giving options that you can start using now! Regardless of how small or large your organization is, you can benefit from your supporters’ regular shopping habits. These donations can become a consistent part of your comprehensive fund development plan.

We have identified 4 such platforms making these donations possible—either through retail companies or third party businesses. The basic formula for all of them is the same. You register your nonprofit with the platform for free. You let your supporters know that they can register themselves with the platform for free. Your supporters choose your nonprofit as the donation recipient. They make purchases, and you receive a small donation with each purchase. The donations come from either your supporters themselves or the retailers.

4 Apps and Websites That Help Nonprofits Raise Money

  1. RoundUp App – This app allows nonprofit supporters to donate the change from credit and debit card purchases to help fund a nonprofit of their choice. Shoppers use the app’s secure connection to link their bank or credit card. At the end of the month, RoundUp tallies the change from your supporters’ transactions. Then, the company sends you a donation from your supporters in that amount. On average, each RoundUp App user donates $20-$30 per month.  
  1. Giving Assistant – Nonprofit supporters first create an account with Giving Assistant. When they shop at online stores, such as Target, Macy’s, and Best Buy, they earn cash back. Then, users have the option to donate part or all of their cash back to the nonprofit they choose. Giving Assistant states that organizations receive an average of 10% of sales from supporters’ everyday purchases. This can add up to around $100 in donations per year from each user.
  1. AmazonSmile – When Amazon customers register for AmazonSmile, the customers designate a nonprofit to receive a percentage of their purchases. When users shop, they go to smile.amazon.com. Then, Amazon donates 0.5% of customers’ purchase prices on eligible items to the supporters’ nonprofits of choice.
  1. eScrip – When nonprofit supporters create an eScrip account, they don’t get an eScrip card to use with purchases. Instead, they securely connect their existing store loyalty cards, credit cards, and bank cards to their eScrip account. Then, users choose which registered nonprofit or school they want to support. When customers shop at participating retailers with their registered cards, those retailers donate to the selected nonprofits.

5 Ways to Get the Most Out of These Fundraising Tools

Once you have these accounts set up for your nonprofit, let your supporters know how to use them!

  1. Tell your staff, board, and volunteers!
  2. Add clear instructions on your website’s giving page.
  3. Post them on your social media channels with links and directions.
  4. Put them in your newsletters and other communications.
  5. Track your donations to see how active your supporters are. Link their giving amounts with the promotion work you’ve done. Then, you can see which promotional activities (e.g., social media posts, newsletters) have the greatest return on the investment of your time.

When you promote the use of these fundraising platforms among your existing and prospective supporters, you are also raising awareness for your cause. Check out our blog on this topic for more tips!

Using these platforms can also be a good entry point for getting all your staff, board, and volunteers engaged in fundraising. Everyone who supports your organization has an important part to play in fund development. Encourage them to recognize and embrace their role!

Do you need help in determining how to maximize your funds across all your fund development efforts? Check out our fundraising strategies services, and contact us to learn how we can help you meet your goals!

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Why Are Financial Goals Important?

Your organization probably has a mission statement and strategies in place for achieving your program goals, but do you also have concrete financial goals? Whether you administer a nonprofit, faith-based organization, or a small business, you have to think about the financial health of your organization.

Your mission and program goals are, by definition, tied to financial goals. Serving your clients and families, as well as paying your staff, requires funding. If you haven’t thought about the health of your current budget or your future financial goals, now is the time! The 4 steps outlined below can guide you.

Step 1: Assess your organization’s finances.

  • First, you may need to spend time reviewing your current revenue, expenses, and the quality of your bookkeeping. In this process, engage your leadership team, board of directors, and/or financial consultants.
  • If needed, determine how to improve your accounting practices. Keep in mind that accounting and other supportive services are part of what enables your programming to have the desired impact.
  • If your organization is not consistently breaking even, then that will inform your financial goals. If your revenue exceeds your costs, how are you reinvesting it in your mission?

Step 2: Set specific goals for your program, such as increasing funding or serving more clients.

  • Separate from the process of reviewing your budget, do you have ideas for the future of your program?
  • Does your organization have an up-to-date strategic plan? In your planning process, did you start by determining the end results that you want to see?
    • What are your plans for program improvement? Goals for Financial Goals Blog
    • Is your organization looking to replicate its services in another geographic region?
    • Did your needs assessment indicate that you should expand to serve a broader range of clients and families?
  • As you are going through the process of turning big ideas into program goals, be sure that you make your goals Specific, Measurable, Attainable, Relevant, and Timely, or SMART.

Step 3: Set financial goals that will enable you to meet your program goals. What will it cost to meet these goals?

  • You may have some goals for your organization that do not require additional funding. Perhaps you need to prioritize your current funding and/or staff time.
  • Other goals, like serving additional clients, expanding to a new region, and increasing staff wages, do require additional funding.
  • Quantify your specific short-term and long-term funding goals. Then, specify how these goals help you achieve your desired outcomes.Financial Goals-Blog image

Step 4: Develop specific strategies to accomplish your financial goals.

  • One possible strategy is decreasing your current costs. Review your spending from the past few years to see if there are opportunities to save money.
    • You may find that your organization is using resources for activities that are not as closely tied to your mission as they should be.
    • Could you negotiate with any of your vendors for lower service fees?
  • Bringing in additional revenue can be a daunting task. Break it down into smaller pieces.
    • What type of funding are you already accessing that could be increased?
      • Could you raise more from individual or corporate donors?
      • Could you increase your fees for services?
    •  What other funding sources are you not already accessing?
      • Could you write a grant for the first time?
      • Is there government funding available that supports your field?

As you assess the overall health of your organization, remember to focus on areas in which your background is not strong. If you are the director of early childhood education program, then your experience and education is likely in the field of child development. You probably have a lot of ideas to improve the quality of education at your program. Also be sure to consult experts in other areas, like finance, to ensure you are making the most impact!

Our team is currently engaged in a project funded by Partnerships for Early Learners, a program of Early Learning Indiana. We are working with 10 early learning programs across Indiana to help them meet their financial goals. Going through this 4-step process is different for each program. The programs are structured differently and bring unique skills to the table. Despite their differences, each program has been able to set specific goals and find funding strategies that will work best for them.

If you’re ready to jump into this process and need some help with goal setting or fund development, contact us at Transform Consulting Group for a free consultation!

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How to Create a Fund Development Plan

At Transform Consulting Group, we know how stressful and time consuming it can be to find funding sources that match an organization’s mission and vision that are also sustainable for future growth. We have found that taking the time to create a fund development plan and have some additional resources on-hand can greatly reduce the stress and confusion related to finding (and landing!) funding.

In this blog, we will share some of the tips and strategies we use with clients to formalize their fund development plans.

Start with the END in Mind

Before you choose which fundraising strategy to pursue, you need a clear vision of where you (and your Board) want Shoes at Arrowsyour organization to be as a result of this funding ask. In order to know where you want to end up, start with these two steps:

Step 1: Review your Strategic Plan

Having a clear and updated strategic plan can be a very helpful resource in deciding which funding streams to pursue to support your organization’s goals.

Step 2: Identify Top Program and Financial Goals
  1. What are your program goals for additional funding?
    • Do you want more professional development for staff? To implement a new program? Expand your service capacity? Grow into a new geographic market or target population? Improve your year-end campaign?
  2. What are your financial goals for your organization?
    • Are you relying too heavily on grants and want to diversify your funding streams? Do you want to increase your cash reserve? Strengthen the financial stability of your organization? What are your overall goals for your organization for the next 2-5 years? Do you want to increase staff wages or benefits?

Having goals for your organization helps guide you to the type of funding to pursue.

How it’s Done

At Transform Consulting Group, we have divided the fund development process into three focus areas:

  1. Past: review past and current portfolio of funding to identify themes and potential opportunities.
  2. Present: review the current research, assess industry trends, and benchmark other successful organizations.
  3. Future: create and help implement a fund development plan based on your future goals.

Funding Analysis

Taking a look at past and current funding sources provides historical context into the types of funding partnerships, including opportunities for growth. During this funding analysis, it’s important to review the following:

  1. Funders over the past 5-10 years –  what they funded, the amount funded, and the relationship with the organization.
  2. Prospect list –  which groups or individuals did not agree to funding your organization and reviewing why.
  3. Financial statements – identify the current revenue sources by funding category and pros/cons of each to determine growth area(s) needed.

Research Benchmarks

It is essential to take some time to do an environmental scan of current research and new trends that can support your funding requests. Below we outline the flow of research:

  1. Research current trends in the industry that provide important context for the need for your organization.
  2. Benchmark other similar organizations for funding strategies and opportunities that you could possibly replicate.
  3. Identify the need for targeted funding strategies and sources based on your demographics and supporting research.

Create a Fund Development Plan

You made it! You have done your reflections and outlined where you want to end up. Now it’s time to put a plan in place.

Here are the three pieces included in a fund development plan:

  1. Create: You have done the work to get to this point, so now is when you put it on paper. Using the goals identified in your reflection and the findings from your research, outline prospective funding opportunities, target numbers, strategies, timeline, and responsibilities.
  2. Develop: Now that you have your plan outlined, you need to develop your funding tools (case for support, donor letters, funding campaigns, sponsorship packages, grant proposals, etc.).
  3. Implement:  It is a reward getting to this point! Whether this entails applying for grants, making the ask for shared services, or launching an awareness campaign, you are now ready to move forward!

Creating a fund development plan takes time and energy, but it truly pays off in the end. Being knowledgeable about your organization’s current state and future goals, the latest trends and community needs, and the appropriate funding sources to pursue will greatly increase your chances of being funded and the financial health of your organization.

Whether you are ready to apply for funding or have no clue where to start, we can help! Contact us today for more information on fund development strategies.

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Shared Services: How Can Your Organization Maximize Impact While Minimizing Costs?

Many organizations struggle to secure enough funding to have the maximum impact on the goals aligned to their mission. In addition to seeking new funding to support your organization’s goals, you can examine your current expenses to find ways of reducing costs in order to put more money into programs that help accomplish your mission.

There is a national trend of small and medium-size organizations coming together to “share services,” specifically noncore business services. If your business or organization is small, you may not have the budget to enable you to hire specialists on your staff for all operations, such as payroll, human resources, marketing, and accounting. By participating in shared services, your organization might be increasing your funding by lowering your costs! Shared Services Blog

Is Using Shared Services Right For Your Organization?

  • Shared services can take different forms, but typically a supporting organization has staff that handle operations for member organizations.
  • Member organizations pay fees to receive shared services. These fees are often lower than the cost of employing in-house specialized staff or seeking these services independently.
  • While guidelines can vary, in general, any organization or business—for-profit or nonprofit—can use shared services. Smaller organizations may reap more benefits, but larger entities are not prohibited from participating.
  • Shared services require collaboration.
    • Members must be willing to disclose their financial and business practices. This may feel uncomfortable for some. However, it allows members to get the full benefits of the shared knowledge and expertise of centralized staff.
    • Individual organizations maintain autonomy over some decisions—such as personnel management. However, issues related to centralized services require collaboration.

What Do Shared Services Look Like In Action?

Transform Consulting Group actually uses shared services in our business model! Human Capital Concepts (HCC) provides us with human resources expertise, as well as payroll and benefits administration. HCC is a Professional Employer Organization (PEO), which means that our Transform staff members are co-employed by HCC along with their other clients. Therefore, we are part of a larger employee pool—allowing us to get the best rates for our health insurance and 401K plans. As a small business, we don’t have to worry about having a human resources director in order to maintain compliance with state and federal laws. Because of the services we receive from HCC, we can focus on projects that advance our mission!

Chambliss Center for Children in Chattanooga, TN is a nonprofit organization that operates an early childhood care and education program that serves over 300 children. In addition to operating their own site, they have management agreements with 5 other early childhood programs in the community. Administrative staff at Chambliss Center for Children manage the day-to-day operations of these 5 programs, but each of the programs has their own board of directors. Some of the services include payroll and benefits administration; insurance contract coordination; maintenance; and purchasing of food and supplies. The programs report that some of the positive impacts for them are the ability to increase teacher wages; decreased staff turnover; and improved program quality!

What Can You Do If You’re Interested?

Contact local and statewide partners to learn about shared services providers in your area.

  • Your local United Way
  • Your community foundation
  • Local chapter of the Chamber of Commerce
  • Area small business resource center

Transform Consulting Group provides an array of services related to fundraising strategies. Shared services may be a good fit for your organization as one piece of your overall fund development plan. For more information about increasing your impact while decreasing your costs, contact us for a free consultation!

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Plan a “Giving Day” to Raise Funds and Build Awareness

Are you tired of putting so much time and energy into another fundraising event? Maybe you’re going to the same donors repeatedly asking for money, and you want to start broadening your reach. Many organizations across the country are jumping on the concept of a “Giving Day.” A Giving Day is a day-long online fundraising effort that unites a community around local causes. It’s an initiative that many non-profit organizations and educational institutions are utilizing to diversify their funding streams.Screen Shot 2018-04-24 at 4.04.59 PM

Unlike your typical fundraising in-person event, Giving Days are focused primarily online. There is usually a landing page for giving and then social media outlets are utilized to build hype and engage an audience.

Benefits of a Giving Day

 

  1. It’s more than fundraising: A Giving Day is not just a fundraiser, but it’s an awareness campaign. A Giving Day allows you the opportunity to share your mission, your organization’s story and purpose all day long.
  2. It’s more accessible: The advantage of hosting a Giving Day over an event is that people can engage on THEIR time. They don’t have to drive to a certain location or schedule a 2-hour timeslot. They can hop on their social media channels to watch interviews, read testimonials, and choose to give when it’s convenient for them.
  3. It broadens your audience: You don’t have to limit yourself to your local community. With an online campaign you can engage EVERYONE! You can reach people across the state, the country or the world through one simple click on their computer.
  4. It builds momentum: The task of planning a Giving Day can be daunting during year one. However, this is a campaign you revisit every year. Once you have the plan in motion and start building excitement, each year gets easier.

WDM Creative, a public relations and creative firm, wrapped up another successful Giving Day Campaign with the Rehabilitation Hospital of Indianapolis (RHI) on September 22nd. They have created a systematic approach and strategy to tackling Giving Days. They graciously shared some insight on their process.

Giving Day “Must Haves”
  1. 6 Months for Planning: WDM President Lori Winkler suggests a 6-month timeline to adequately plan your Giving Day. This time leading up to your actual day of giving is a great opportunity to build excitement and start promoting your campaign.Screen Shot 2018-04-24 at 4.05.09 PM
  2. Sponsorships & Match Dollars: It’s important to have some dollars planned before the actual Giving Day rolls around. Talk to corporations to partner with you, not just on the day of giving, but during the months leading up to the event! Have conversations with donors who may be willing to offer matches or incentives throughout your full Giving Day to build excitement or competition.
  3. Website Platform: It’s important to have a landing page up and running months prior to your Giving Day. Update content regularly as you nail down the schedule of the day or new corporate partners. Then have another page ready for the actual Giving Day where people can start making donations and see the money being raised in real time. Make sure your platform can handle the influx of visitors. Your 24-hour giving period is not the time for technical malfunctions!
  4. Social Media: Amp up your social media engagement for months prior to the Giving Day. You can create a Facebook Event like WDM did with RHI’s Giving Day. They also utilized Facebook Live and had hourly interviews with a variety of key stakeholders to share their story about the impact of the cause: patients, staff, researchers, donors, etc.
  5. Marketing Plan: You’ll want to develop a brand specifically for your Giving Day. Create logos, collateral material, etc. that accurately describes your organization and the goal of your Giving Day. These are all tools you can then reuse every year.
  6. Manpower: Whether you’re able to bring on a team like WDM or have a committee of volunteers, understand that you’ll need manpower to plan your day just as you would for an event. Even though your main focus is your online engagement, you may want a hub to generate excitement locally. This hub serves as a place for people to bring in cash donations and/or interviews to take place. If you’re hosting it at your organization, it is a great visual for staff or clients who walk through your doors daily. You may want an Emcee, someone who can shoot video for live Facebook interviews, people monitoring social media platforms and posting updates.
  7. Day Schedule: Plan out your day and market the schedule. Maybe you’ll host small competitions or matching opportunities. If there is a timeframe that you want to ramp up donations, consider providing a gift or incentives to donors during that time. If you have a special spokesperson that you’ll be interviewing live, then communicate often when viewers can tune in

At WDM, they have found that Giving Days not only lead to new donors, but also elevates current donors’ giving. It’s a great strategy for an organization who is willing to think outside the box to accelerate impact.

If you’re looking for new strategies to fundraise, contact us today and we’d love to chat about our services!

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Inaugural Red Nose Day USA

 

ChrisMartinGoTRed Nose Day is a day of fundraising to help young people living tough lives around the world. On May 21, 2015, NBC is teaming up with Comic Relief to raise money during a three-hour entertainment special featuring superstar actors, comedians, musicians, and original sketch comedy.

Since 2009, Comic Relief has made grants totalling more than $300 million to create lasting change. The money raised through Red Nose Day goes to organizations that help children and young people in the US and across the world by keeping them safe, educating them, and making sure they are healthy. Comic Relief has helped over 1 million children in Africa and the world’s poorest countries to get an education.

The campaign formally kicked off in April and will conclude with the three-hour entertainment special on May 21st. Red Nose Day originated in the UK and was founded by Jane Tewson and Richard Curtis. It was created out of the belief that mass media and celebrities have the power to raise awareness about the issues surrounding poverty and that this can affect change and save lives. While the Red Nose event will generate funds for Comic Relief’s goal of helping those in the poorest of countries, individuals can participate in activities year-round to generate funds.

Red Nose Day participants are encouraged to take part in sponsored Comic Relief events such as a virtual “Danceathon”, or by attending other stand-up comedy shows in London throughout the year. Furthermore, individuals can take on their own fundraising projects by organizing their own event. To “pay money in,” organizations can do one of the following to receive a certificate:

  • Pay in Online: By using a personalized giving page organizations can pay the money they have raised directly to the organization.
  • Pay at the Bank: A giro slip will be included in the Fundraising Pack received by your organization/establishment.
  • Pay by Post: By using the giro slip in the Fundraising Pack or downloading the form, organizations can mail checks in.

For more information regarding Red Nose Day and related events, please visit the official site.

Transform Consulting Group sincerely applauds this initiative to improve the lives of thousands of children, not only through providing essentials but by giving the gift of education. To find out how Transform Consulting Group can help with your organization’s next fundraising project, contact us today!

 

 

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