Tag Archives: Fund Development

4 Free Ways to Increase Your Nonprofit’s Fundraising

Nonprofit leaders know that fundraising is critical to success. There are some easy and free electronic giving options that you can start using now! Regardless of how small or large your organization is, you can benefit from your supporters’ regular shopping habits. These donations can become a consistent part of your comprehensive fund development plan.

We have identified 4 such platforms making these donations possible—either through retail companies or third party businesses. The basic formula for all of them is the same. You register your nonprofit with the platform for free. You let your supporters know that they can register themselves with the platform for free. Your supporters choose your nonprofit as the donation recipient. They make purchases, and you receive a small donation with each purchase. The donations come from either your supporters themselves or the retailers.

4 Apps and Websites That Help Nonprofits Raise Money

  1. RoundUp App – This app allows nonprofit supporters to donate the change from credit and debit card purchases to help fund a nonprofit of their choice. Shoppers use the app’s secure connection to link their bank or credit card. At the end of the month, RoundUp tallies the change from your supporters’ transactions. Then, the company sends you a donation from your supporters in that amount. On average, each RoundUp App user donates $20-$30 per month.  
  1. Giving Assistant – Nonprofit supporters first create an account with Giving Assistant. When they shop at online stores, such as Target, Macy’s, and Best Buy, they earn cash back. Then, users have the option to donate part or all of their cash back to the nonprofit they choose. Giving Assistant states that organizations receive an average of 10% of sales from supporters’ everyday purchases. This can add up to around $100 in donations per year from each user.
  1. AmazonSmile – When Amazon customers register for AmazonSmile, the customers designate a nonprofit to receive a percentage of their purchases. When users shop, they go to smile.amazon.com. Then, Amazon donates 0.5% of customers’ purchase prices on eligible items to the supporters’ nonprofits of choice.
  1. eScrip – When nonprofit supporters create an eScrip account, they don’t get an eScrip card to use with purchases. Instead, they securely connect their existing store loyalty cards, credit cards, and bank cards to their eScrip account. Then, users choose which registered nonprofit or school they want to support. When customers shop at participating retailers with their registered cards, those retailers donate to the selected nonprofits.

5 Ways to Get the Most Out of These Fundraising Tools

Once you have these accounts set up for your nonprofit, let your supporters know how to use them!

  1. Tell your staff, board, and volunteers!
  2. Add clear instructions on your website’s giving page.
  3. Post them on your social media channels with links and directions.
  4. Put them in your newsletters and other communications.
  5. Track your donations to see how active your supporters are. Link their giving amounts with the promotion work you’ve done. Then, you can see which promotional activities (e.g., social media posts, newsletters) have the greatest return on the investment of your time.

When you promote the use of these fundraising platforms among your existing and prospective supporters, you are also raising awareness for your cause. Check out our blog on this topic for more tips!

Using these platforms can also be a good entry point for getting all your staff, board, and volunteers engaged in fundraising. Everyone who supports your organization has an important part to play in fund development. Encourage them to recognize and embrace their role!

Do you need help in determining how to maximize your funds across all your fund development efforts? Check out our fundraising strategies services, and contact us to learn how we can help you meet your goals!

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How to Create a Fund Development Plan

At Transform Consulting Group, we know how stressful and time consuming it can be to find funding sources that match an organization’s mission and vision that are also sustainable for future growth. We have found that taking the time to create a fund development plan and have some additional resources on-hand can greatly reduce the stress and confusion related to finding (and landing!) funding.

In this blog, we will share some of the tips and strategies we use with clients to formalize their fund development plans.

Start with the END in Mind

Before you choose which fundraising strategy to pursue, you need a clear vision of where you (and your Board) want Shoes at Arrowsyour organization to be as a result of this funding ask. In order to know where you want to end up, start with these two steps:

Step 1: Review your Strategic Plan

Having a clear and updated strategic plan can be a very helpful resource in deciding which funding streams to pursue to support your organization’s goals.

Step 2: Identify Top Program and Financial Goals
  1. What are your program goals for additional funding?
    • Do you want more professional development for staff? To implement a new program? Expand your service capacity? Grow into a new geographic market or target population? Improve your year-end campaign?
  2. What are your financial goals for your organization?
    • Are you relying too heavily on grants and want to diversify your funding streams? Do you want to increase your cash reserve? Strengthen the financial stability of your organization? What are your overall goals for your organization for the next 2-5 years? Do you want to increase staff wages or benefits?

Having goals for your organization helps guide you to the type of funding to pursue.

How it’s Done

At Transform Consulting Group, we have divided the fund development process into three focus areas:

  1. Past: review past and current portfolio of funding to identify themes and potential opportunities.
  2. Present: review the current research, assess industry trends, and benchmark other successful organizations.
  3. Future: create and help implement a fund development plan based on your future goals.

Funding Analysis

Taking a look at past and current funding sources provides historical context into the types of funding partnerships, including opportunities for growth. During this funding analysis, it’s important to review the following:

  1. Funders over the past 5-10 years –  what they funded, the amount funded, and the relationship with the organization.
  2. Prospect list –  which groups or individuals did not agree to funding your organization and reviewing why.
  3. Financial statements – identify the current revenue sources by funding category and pros/cons of each to determine growth area(s) needed.

Research Benchmarks

It is essential to take some time to do an environmental scan of current research and new trends that can support your funding requests. Below we outline the flow of research:

  1. Research current trends in the industry that provide important context for the need for your organization.
  2. Benchmark other similar organizations for funding strategies and opportunities that you could possibly replicate.
  3. Identify the need for targeted funding strategies and sources based on your demographics and supporting research.

Create a Fund Development Plan

You made it! You have done your reflections and outlined where you want to end up. Now it’s time to put a plan in place.

Here are the three pieces included in a fund development plan:

  1. Create: You have done the work to get to this point, so now is when you put it on paper. Using the goals identified in your reflection and the findings from your research, outline prospective funding opportunities, target numbers, strategies, timeline, and responsibilities.
  2. Develop: Now that you have your plan outlined, you need to develop your funding tools (case for support, donor letters, funding campaigns, sponsorship packages, grant proposals, etc.).
  3. Implement:  It is a reward getting to this point! Whether this entails applying for grants, making the ask for shared services, or launching an awareness campaign, you are now ready to move forward!

Creating a fund development plan takes time and energy, but it truly pays off in the end. Being knowledgeable about your organization’s current state and future goals, the latest trends and community needs, and the appropriate funding sources to pursue will greatly increase your chances of being funded and the financial health of your organization.

Whether you are ready to apply for funding or have no clue where to start, we can help! Contact us today for more information on fund development strategies.

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Investing in Innovation Fund

 

i3The U.S. Department of Education has released the latest information regarding the 2015 Innovative Fund (i3) Development Grants. The Investing in Innovation Fund was established in 2009 with the goal of supporting local educational agencies and nonprofit organizations in partnership with educational agencies. All programs applying for the grants must have the goal of improving student achievement and attainment, including expanding practices that improve student growth and achievement. Programs must have a demonstrated impact on closing achievement gaps, increasing high school graduation rates, increasing college enrollment and completion rates, and decreasing drop out rates.

For this year’s i3 Grants competition, organizations have the option to submit a pre-application prior to April 29, 2015. Each pre-application will be reviewed and scored by peer reviewers, and organizations with a highly rated pre-application will be invited to submit the full application for a grant. The hope is that the pre-application process will reduce the burden of submitting a full grant application. However, any organization may apply for a grant regardless of submitting a pre-application.

In 2014, Transform Consulting Group helped the Boys and Girls Club of America (BGCA) apply for two innovation fund program grants: Investing in Innovation Validation (i3) and Innovative Approaches to Literacy (IAL). The grants were sought out with the goal of expanding implementation of the research-based Early Literacy Project (ELP) or SPARK program. SPARK is a core BGCA “wrap-around” program that improves classroom reading achievement through literacy work in three spheres of influence: school, family and community.

Transform Consulting Group applauds BGCA’s leadership in improving the literacy rate of students at high-need schools and working to bridge the school-community-family spheres. Contact us today to learn more about how we help organizations apply for grants and find new funding streams.

 

 

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