Tag Archives: Campaign

10 Tips for Your Year-End Giving Campaign

2018 is quickly coming to an end! Before you know it, we’ll be saying “Happy New Year” and plans for 2019 will be underway.

We’re heading into the season of giving. It is that time of year where donor dollars increase significantly. Year-end giving trends suggest blog infographic 1that nearly one third of annual giving happens in December.

At Transform Consulting Group, we highlighted tips for ending your fiscal year strong in this blog. One way to finish the year on a high note, is to kick off a year-end campaign with these simple tips (view our video recap of these tips here):

  1. Start Planning Now: You can’t wait until the last few weeks of December to reach out to donors or to make the first “ask.” Get a plan in place today that you can implement over the next few weeks.blog infographic 2
  2. Send Something: Whether it’s a holiday greeting in the mail or an email blast wrapping up the year, your current donors need to hear from you. You can highlight an accomplishment from this year, share a specific need heading into the New Year, or just thank the donor for their past generosity. Most likely your donors are hearing from other organizations too, and you need to be on their radar.
  3. Engage Volunteers: Take the time to appreciate your volunteers this year. Thank them for the time they
    invested in your organization. You may even decide to give a special gift to those who met X amount of service hours. Volunteers are twice as likely to donate to your organization. These are the people who are already engaged in your mission and have seen first-hand the work you do.
  4. Enlist Your Board: Your board of directors can be your biggest asset this time of year. Have board members write personal thank you notes, make phone calls or accompany you to meetings with donors.
  5. Segment Your Contact List: Your strategy should be different for different donors or partners. Organize your contacts into specific lists and plan your approach for each group such as: major donors, once a year donors, volunteers, alumni (past clients if appropriate), board, etc.
  6. Go Visual: Create consistent images and visuals for all aspects of your campaign. Try highlighting major accomplishments or data using infographics (check out our blog series on infographics here). Feature client success stories and quotes with photos (if appropriate). Create images and banners to display on all social media platforms. You can even set up a microsite just for your holiday campaign that clearly showcases your goals and progress over the next few weeks.
  7. Plan A Giving Day: We highlighted tips for implementing your own “Giving Day” in this blog. This can be a unique day that your organization chooses to ramp up efforts or you may decide to take advantage of Giving Tuesday (read our blog with tips here). Regardless of what you choose, make sure you continue promoting your cause until December 31st. Surveys show 12% of funding comes in during the last 3 days of the year, so you shouldn’t just rely on one day for giving, but it can be a great tool to kickstart your efforts.
  8. Make It Easy To Give: Provide your donors with several options for giving and make the options clear! Create a button on your website for donations. Have a link on your social media pages that directs followers to give. Send pre-stamped envelopes for those donors who you know would rather give via check or cash.
  9. Focus On Donor Stewardship: It’s very rare that you can ask a person for money, and they give it to you on the spot. You need to steward a relationship with them first. Build trust and learn about the causes they are interested in. Donor stewardship is important for engaging new donors but also for helping to move current donors to the next level of giving. Don’t expect that your holiday postcard sent in December will be enough to gain significant traction. Make plans to meet up with specific people who you know can give more or should be giving period. Start those conversations today.
  10. Make It Personal: Regardless of what methods you use to ask for gifts (email blast, mailings, one-on-one meetings), you need to bring the focus back to the people you serve and causes you are working to impact. Put a face to your mission and make it personal. Share specific stories of how your programs changed a family’s life. Introduce a donor to that single mom who went back to school. Highlight exactly where the donor’s dollars are going and who will be impacted. Along with the personal anecdotal stories, don’t forget to include your outcome results. Need help with having good data to share? Check out this blog or our services.

At Transform Consulting Group, we understand the many challenges that organizations face and often it begins with funding limitations. We want to work with you on ways to maximize your funding, so that you can move your cause forward. We love thinking outside of the box to come up with unique ways to engage current and new donors. Contact us today and let’s put your year-end campaign into motion!

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4 Steps for Creating an Op-Ed Campaign

Is there a cause or issue you’re tackling, and you want to raise public awareness? We talked about gaining media attention by writing press releases in this blog as a way to help communicate your organization’s efforts to your community. Another strategy for building awareness around your work is to kick off an op-ed campaign.Op-Ed Blog

An op-ed is an opinion piece written by a freelance writer, usually on behalf of an organization or nonprofit. ANYONE can write an op-ed, and it can be a great strategy for educating the public on a cause, an event or sharing opinions about an issue.

Too often nonprofits are so focused on providing great services and programs that they forget about educating others in the community about the important issues they are working to address. You don’t need a marketing firm to implement this work if you follow the steps below.

  1. Narrow your focus

What do you want your op-eds to communicate? While you may have several people contributing letters with different angles (see step 2), you want to communicate a consistent message. Even though the letters submitted will come from a variety of people with various angles, they must have this consistent theme throughout.

  1. Brainstorm possible writers

The number of writers and op-eds aren’t as important as who you choose to write. It is important to have a diverse group of writers who are well-respected and well-known people in your community. You want writers who the public will listen to. You also want different backgrounds and angles so that at the end of your op-ed campaign, you have communicated the FULL story.

The “messengers” are just as important as the “message”. You should think about having folks on the receiving end of your services, if appropriate, share their perspective. You will also want to have unusual stakeholders contribute. For a campaign to raise awareness about early learning, you might want to have your chamber write an op ed about how it affects workforce development.

  1. Determine your writing process

Once you determine your writers, spend time creating a systematic process. We recommend these steps to get you started:

  • Outreach: Someone needs to make the formal “ask.” This could be a staff member, volunteer, or donor, but it’s helpful that the “ask” comes from someone who already has a relationship with your prospect.
  • Educate: Make sure the writer understands your overall goals. Provide the writer with background information and possible data to incorporate in their letter. Brainstorm specific talking points and the angle you want them to take. The more information you can provide, the more likely they are to stay on message and align with your overall goals.
  • Create a template: While you want the writer to feel free to express their own thoughts and opinions, it is helpful to create an outline, talking points or template for them to follow. This will keep them on track and alleviate any confusion they may have as they begin the writing process. Think of some of the questions they may ask: How long should my letter be? What is the timeline? What areas should I focus on? What is the call to action or conclusion? Creating a tips sheets for writing op-eds will help your writers draft a compelling story that will engage the audience.
  • Edit: Decide who will edit the letters and make sure they explain any suggested changes to the writer. You want the writer to stay engaged throughout the entire process, and you want them to feel proud to have their name attached to the final piece.
  • Submit the letter: Determine who will submit the letters, and where they will be submitted. In some communities, newspapers ONLY accept letters from locals. Do your research on the submission process and any requirements.

    If the writer is submitting the letter, provide them clear steps for submitting it with all contact information for the local newspapers to make the process as simple as possible.
  1. Maintain authenticity

Real people are going to be attaching their names to these op-eds, and you want their personal voices to shine. Encourage your writers to share real-life examples and their personal experiences about how this issue has impacted them. Nobody wants to pick up the newspaper and read an op-ed that looks like a research paper. Ultimately, readers want a story that engages them and relates to them.

At Transform Consulting Group, we want to help you communicate your work and build awareness for the important causes you’re working to address. Contact us today for a free consultation!

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Inaugural Red Nose Day USA

 

ChrisMartinGoTRed Nose Day is a day of fundraising to help young people living tough lives around the world. On May 21, 2015, NBC is teaming up with Comic Relief to raise money during a three-hour entertainment special featuring superstar actors, comedians, musicians, and original sketch comedy.

Since 2009, Comic Relief has made grants totalling more than $300 million to create lasting change. The money raised through Red Nose Day goes to organizations that help children and young people in the US and across the world by keeping them safe, educating them, and making sure they are healthy. Comic Relief has helped over 1 million children in Africa and the world’s poorest countries to get an education.

The campaign formally kicked off in April and will conclude with the three-hour entertainment special on May 21st. Red Nose Day originated in the UK and was founded by Jane Tewson and Richard Curtis. It was created out of the belief that mass media and celebrities have the power to raise awareness about the issues surrounding poverty and that this can affect change and save lives. While the Red Nose event will generate funds for Comic Relief’s goal of helping those in the poorest of countries, individuals can participate in activities year-round to generate funds.

Red Nose Day participants are encouraged to take part in sponsored Comic Relief events such as a virtual “Danceathon”, or by attending other stand-up comedy shows in London throughout the year. Furthermore, individuals can take on their own fundraising projects by organizing their own event. To “pay money in,” organizations can do one of the following to receive a certificate:

  • Pay in Online: By using a personalized giving page organizations can pay the money they have raised directly to the organization.
  • Pay at the Bank: A giro slip will be included in the Fundraising Pack received by your organization/establishment.
  • Pay by Post: By using the giro slip in the Fundraising Pack or downloading the form, organizations can mail checks in.

For more information regarding Red Nose Day and related events, please visit the official site.

Transform Consulting Group sincerely applauds this initiative to improve the lives of thousands of children, not only through providing essentials but by giving the gift of education. To find out how Transform Consulting Group can help with your organization’s next fundraising project, contact us today!

 

 

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