Category Archives: Fundraising Strategies

Besides an ask, did you say thank you?

Research shows nearly a third of giving happens at the end of the year, so now is the time to focus on communication and donor stewardship. Hopefully your year-end campaign will bring in new donors as well as repeat donors. Throughout your campaign, don’t forget to circle back to those who give and follow up with your gratitude.

According to Blackbaud’s Charitable Giving Report, retention rates for first time donors are between 25-30%, but for multi-year donors, the retention rate doubles. We know it’s a busy time of year, but at TCG we recommend building in time to thank your donors and begin (or continue) building a relationship that will continue throughout the year and for years to come. Ultimately, this continued engagement will help grow your donor base.

Ways to Stay In Touch

  1. Celebrate your success
    Screen Shot 2018-11-14 at 8.17.13 PM
    During the end of the year frenzy, don’t forget to thank your supporters and volunteers! Dedicate one of your emails to celebrating what your organization has achieved this year. Include a list of highlights, pictures from events, or a holiday picture of staff, and start building excitement for the coming year.
  1. Send a thank you
    Once you receive a donation, the job is not done yet. Make sure that each donor receives a receipt with their donation. That is required. But don’t stop there. Send your donors a dedicated thank you email or letter. Sooner than later. Want to really say thank you and engage your board? Have board members call or write major donors to express appreciation for their gifts.
  1. Add another communication check in
    It is also part of good donor stewardship to communicate regularly with your donors. Engage (or reengage) your donors in your nonprofit as it is obviously a cause they care about. After the first of the year, welcome new donors. They might have given because a friend or family member supports the cause without knowing the details of what you do. Create a welcome series of emails to get them better acquainted with your organization. And for all donors, connect with them throughout the year and include a call to action – to sign up for your newsletter, tour the facility, attend a program, or volunteer!

TIMELINE. For Follow-Up

You have your campaign strategy and a plan for following up with donors. Here’s a timeline of how everything works together!

Timeline:

  • Start campaign week of Thanksgiving (11/19)
  • Giving Tuesday outreach (11/27)
  • Touches throughout December until December 31st
  • January-February:  Review the data to see how your campaign performed. How many new donors, recaptured donors, and repeat donors did you have?
  • Keep in touch throughout the year!

Want more ideas for your year-end campaign? Check out our latest blogs on Giving Tuesday and 10 Tips for Year-End Giving Campaign. If you want to learn more about how your campaign performed this year or to improve your organization’s fundraising next year, check out our services and contact us today!  

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7 Strategies to Maximize #GivingTuesday

As 2018 comes to an end, we’ve talked a lot about how to end the year with a bang when it comes to your fund development goals. (Find our 10 tips for your year-end giving campaign here). This blog is all about Giving Tuesday – the National Day of Giving.Screen Shot 2018-11-12 at 3.41.39 PM

Giving Tuesday falls on the Tuesday right after Thanksgiving. The idea is to have a day for giving thanks (Thanksgiving), followed by two days for deals (Black Friday and Cyber Monday), and then there is a day dedicated to giving back (Giving Tuesday!).

Giving Tuesday provides a unique opportunity for your organization to engage with donors, partners, and volunteers – and hopefully raise some money! To get the most out of your Giving Tuesday strategy, we recommend implementing these seven strategies:

  1. Set a giving goal
    Decide how much money your organization wants to raise on Giving Tuesday and what the money raised will go toward funding. Once you decide your goals, share them with your supporters! Donors want to know where their money is going and the difference it will make. This strategy will also help build excitement throughout the day as you creep closer and closer to your day’s goal.
  2. Focus on new donors
    Giving Tuesday is a great opportunity to engage with new donors, no matter the size of the gift! Use messaging that clearly illustrates your mission and work for individuals who may not know much about your organization. Talk about the importance of your services and your impact in the community. Include options for gifts as small as $5 on your donation pages to get new supporters in the door.
  3. Engage millennials Giving Tuesday is a very social and hashtag friendly day of giving. It may not connect with all donors (which is why Giving Tuesday should only be one piece of your year-end giving campaign), but it is a perfect opportunity to get millennials excited about your mission AND sharing your campaign.
  4. Use various communication mediums Videos, pictures, and testimonialsScreen Shot 2018-11-12 at 3.39.46 PM are all great tools for sharing your organization’s story. Since Giving Tuesday is primarily an online campaign, you will need to think of how you’re engaging supporters in a way that stands out in the often-distracting digital world. Check out case studies from Giving Tuesday campaigns in 2017 here. Notice the unique messaging, visuals, and strategies used. You’ll see that not everyone focuses on raising dollars during their campaign. In-kind donations may be just as valuable for your organization. You can frame your entire campaign around your organization’s specific need.
  5. Schedule “pushes”
    Tuesday, November 27th may be the big giving day, but planning content to promote leading up to Giving Tuesday will really increase your impact. We recommend 1-2 additional communications in the weeks prior to Giving Tuesday. Promote on your social media platforms that your organization is participating in Giving Tuesday, and share what the day is all about. Send an email blast to your contact list to get them excited about participating. It’s not too early to start building excitement!
  6. Implement peer-to-peer fundraising
    Giving Tuesday is the day to rally the troops and get your network engaged in your fundraising goals. Encourage volunteers, board of directors, staff, and partners to share why they support your organization on their own personal social media platforms. Provide your supporters with content and language to share that is consistent with your messaging. Encourage key contacts to create their own fundraisers on your organization’s behalf.
  7. Follow up with donors We know it’s a busy time of year, but don’t neglect your donors. Acknowledge every gift, no matter the size. Have a process in place for depositing gifts in a timely manner and issuing gift receipts for tax purposes.

As the holiday season approaches, our team would love to support your fundraising efforts. Check out our services here, and contact us today for a free consultation!

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4 Free Ways to Increase Your Nonprofit’s Fundraising

Nonprofit leaders know that fundraising is critical to success. There are some easy and free electronic giving options that you can start using now! Regardless of how small or large your organization is, you can benefit from your supporters’ regular shopping habits. These donations can become a consistent part of your comprehensive fund development plan.

We have identified 4 such platforms making these donations possible—either through retail companies or third party businesses. The basic formula for all of them is the same. You register your nonprofit with the platform for free. You let your supporters know that they can register themselves with the platform for free. Your supporters choose your nonprofit as the donation recipient. They make purchases, and you receive a small donation with each purchase. The donations come from either your supporters themselves or the retailers.

4 Apps and Websites That Help Nonprofits Raise Money

  1. RoundUp App – This app allows nonprofit supporters to donate the change from credit and debit card purchases to help fund a nonprofit of their choice. Shoppers use the app’s secure connection to link their bank or credit card. At the end of the month, RoundUp tallies the change from your supporters’ transactions. Then, the company sends you a donation from your supporters in that amount. On average, each RoundUp App user donates $20-$30 per month.  
  1. Giving Assistant – Nonprofit supporters first create an account with Giving Assistant. When they shop at online stores, such as Target, Macy’s, and Best Buy, they earn cash back. Then, users have the option to donate part or all of their cash back to the nonprofit they choose. Giving Assistant states that organizations receive an average of 10% of sales from supporters’ everyday purchases. This can add up to around $100 in donations per year from each user.
  1. AmazonSmile – When Amazon customers register for AmazonSmile, the customers designate a nonprofit to receive a percentage of their purchases. When users shop, they go to smile.amazon.com. Then, Amazon donates 0.5% of customers’ purchase prices on eligible items to the supporters’ nonprofits of choice.
  1. eScrip – When nonprofit supporters create an eScrip account, they don’t get an eScrip card to use with purchases. Instead, they securely connect their existing store loyalty cards, credit cards, and bank cards to their eScrip account. Then, users choose which registered nonprofit or school they want to support. When customers shop at participating retailers with their registered cards, those retailers donate to the selected nonprofits.

5 Ways to Get the Most Out of These Fundraising Tools

Once you have these accounts set up for your nonprofit, let your supporters know how to use them!

  1. Tell your staff, board, and volunteers!
  2. Add clear instructions on your website’s giving page.
  3. Post them on your social media channels with links and directions.
  4. Put them in your newsletters and other communications.
  5. Track your donations to see how active your supporters are. Link their giving amounts with the promotion work you’ve done. Then, you can see which promotional activities (e.g., social media posts, newsletters) have the greatest return on the investment of your time.

When you promote the use of these fundraising platforms among your existing and prospective supporters, you are also raising awareness for your cause. Check out our blog on this topic for more tips!

Using these platforms can also be a good entry point for getting all your staff, board, and volunteers engaged in fundraising. Everyone who supports your organization has an important part to play in fund development. Encourage them to recognize and embrace their role!

Do you need help in determining how to maximize your funds across all your fund development efforts? Check out our fundraising strategies services, and contact us to learn how we can help you meet your goals!

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10 Tips for Your Year-End Giving Campaign

2018 is quickly coming to an end! Before you know it, we’ll be saying “Happy New Year” and plans for 2019 will be underway.

We’re heading into the season of giving. It is that time of year where donor dollars increase significantly. Year-end giving trends suggest blog infographic 1that nearly one third of annual giving happens in December.

At Transform Consulting Group, we highlighted tips for ending your fiscal year strong in this blog. One way to finish the year on a high note, is to kick off a year-end campaign with these simple tips (view our video recap of these tips here):

  1. Start Planning Now: You can’t wait until the last few weeks of December to reach out to donors or to make the first “ask.” Get a plan in place today that you can implement over the next few weeks.blog infographic 2
  2. Send Something: Whether it’s a holiday greeting in the mail or an email blast wrapping up the year, your current donors need to hear from you. You can highlight an accomplishment from this year, share a specific need heading into the New Year, or just thank the donor for their past generosity. Most likely your donors are hearing from other organizations too, and you need to be on their radar.
  3. Engage Volunteers: Take the time to appreciate your volunteers this year. Thank them for the time they
    invested in your organization. You may even decide to give a special gift to those who met X amount of service hours. Volunteers are twice as likely to donate to your organization. These are the people who are already engaged in your mission and have seen first-hand the work you do.
  4. Enlist Your Board: Your board of directors can be your biggest asset this time of year. Have board members write personal thank you notes, make phone calls or accompany you to meetings with donors.
  5. Segment Your Contact List: Your strategy should be different for different donors or partners. Organize your contacts into specific lists and plan your approach for each group such as: major donors, once a year donors, volunteers, alumni (past clients if appropriate), board, etc.
  6. Go Visual: Create consistent images and visuals for all aspects of your campaign. Try highlighting major accomplishments or data using infographics (check out our blog series on infographics here). Feature client success stories and quotes with photos (if appropriate). Create images and banners to display on all social media platforms. You can even set up a microsite just for your holiday campaign that clearly showcases your goals and progress over the next few weeks.
  7. Plan A Giving Day: We highlighted tips for implementing your own “Giving Day” in this blog. This can be a unique day that your organization chooses to ramp up efforts or you may decide to take advantage of Giving Tuesday (read our blog with tips here). Regardless of what you choose, make sure you continue promoting your cause until December 31st. Surveys show 12% of funding comes in during the last 3 days of the year, so you shouldn’t just rely on one day for giving, but it can be a great tool to kickstart your efforts.
  8. Make It Easy To Give: Provide your donors with several options for giving and make the options clear! Create a button on your website for donations. Have a link on your social media pages that directs followers to give. Send pre-stamped envelopes for those donors who you know would rather give via check or cash.
  9. Focus On Donor Stewardship: It’s very rare that you can ask a person for money, and they give it to you on the spot. You need to steward a relationship with them first. Build trust and learn about the causes they are interested in. Donor stewardship is important for engaging new donors but also for helping to move current donors to the next level of giving. Don’t expect that your holiday postcard sent in December will be enough to gain significant traction. Make plans to meet up with specific people who you know can give more or should be giving period. Start those conversations today.
  10. Make It Personal: Regardless of what methods you use to ask for gifts (email blast, mailings, one-on-one meetings), you need to bring the focus back to the people you serve and causes you are working to impact. Put a face to your mission and make it personal. Share specific stories of how your programs changed a family’s life. Introduce a donor to that single mom who went back to school. Highlight exactly where the donor’s dollars are going and who will be impacted. Along with the personal anecdotal stories, don’t forget to include your outcome results. Need help with having good data to share? Check out this blog or our services.

At Transform Consulting Group, we understand the many challenges that organizations face and often it begins with funding limitations. We want to work with you on ways to maximize your funding, so that you can move your cause forward. We love thinking outside of the box to come up with unique ways to engage current and new donors. Contact us today and let’s put your year-end campaign into motion!

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Are You Ready for a Federal Grant?

Receiving a federal grant can be a great way to accelerate your impact. There are many positive attributes in applying for and receiving a federal grant. Federal grants tend to be for larger amounts and are often multi-year funding to name a few. However, federal grant applications are complex and not easy to navigate.

We have successfully helped several organizations apply for and receive multi-million dollar federal grants. These grants have really helped to strengthen the organization’s infrastructure, expand their reach, and impact more individuals. There are some times, however, that we recommend a client not pursue a federal grant opportunity.

Before you invest the time and energy with a federal grant application, make sure these four elements are in place to determine if your organization is ready for a federal grant:grant ready blog


1. Compelling Need

Federal grants are very competitive. When they are national, you can be competing with hundreds of proposals. Nearly every federal grant application will begin with a “Need Section” where the applicant is asked to explain the need for this grant funding and support. One of the ways to stand out is to make sure your geographical community and target population fit the profile of need. Then you will want to pull from various public data sources, using citations, to make the case. Depending on the proposal, we might also include some relevant research and citations  that back up the need and proposed intervention (Check out this blog for our go to data sources!). Treat the writing of this section more like an academic college paper.

2. Program Design

When organizations are ready to apply for a federal grant, they need to have a strong design of their program. Many federal agencies are promoting “research-based” and “evidence-based” programs and services (See this blog for more insight!). If your program does not meet those thresholds, which is not always a requirement, then work to make the case for the program’s rigor and (hopefully) close alignment to evidence-based programs and elements of evidence-based programs.

3. Program Impact

There is an overall trend in grant making where more and more funders are wanting to invest their resources in organizations with sound data and results. They want to see the outcomes and solid data to backup your impact. Make sure your program has outcomes and not just outputs (See this blog for some help with outcomes!). If you are a new program or proposing a new intervention, then it is more difficult since you most likely haven’t proven yourself. This is where having a strong, close alignment to an evidence-based program model is helpful and may serve as a proxy for your impact.

4. Fiscal System and Accountinggrants-gov-logo-lg


Last but certainly not least, your organization needs to have strong fiscal controls in place to account for your federal grant dollars. You never know when the federal government will request an audit of your grant funding, so you want to have good systems in place to be able to account for those specific funds. We had one client go through an audit due to some concerning issues with their federal program officer (not anything they were doing wrong), and it was quite laborious and time consuming since this was their first federal grant. They didn’t have all of the separate accounting systems in place. Make sure you are ready to track, monitor and account for your federal funding.

If your organization can check all four boxes, then it may be time for you to consider a federal grant opportunity that could propel your impact and reach forward. If your organization can’t check all of the boxes yet, then you may need some support to help you get ready. The good news is we can help you in either scenario. Give us a call today to schedule a free consultation and see how federal grants may be a good fit for your organization!

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3 Strategic Plan Tools to Create

Congratulations! You have journeyed through the 4 steps of our Strategic Planning Process and you’re ready for the final step: Create. (We covered step 1, step 2, and step 3 in previous blogs).

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The goal of a strategic plan is to develop timely, relevant and action-oriented plans for the future of your organization. Once you have a clear direction, it is time to make sense of the information and package it in a way that is meaningful and possible to implement.  

At TCG, we believe a strategic plan has little value if it is a report that sits on your shelf, never to be seen again. We don’t create long strategic plan reports that you can’t use. We want you to use it, share it and review it on a regular basis.

When working with clients, we recommend and create 3 different strategic plan tools:

1. One-page strategic plan – This is a one-page summary of your goals and top strategies. This tool can be shared externally with partners, funders, and other key stakeholders as well as internally with staff.

When creating a strategic plan for the Wabash County Early Childhood Education Committee, we wanted a one-page overview that highlighted the following key elements:Screen Shot 2018-07-27 at 2.03.33 PM

a. Stakeholders involved (especially since this is a collective impact, multi-sector plan)

b. Goals

c. Strategies

d. Outcomes

Each one-pager for the strategic plan that we create is unique to the client but essentially covers their top goals and strategies.

2. Strategic plan report – This report explains the process of how the strategic plan was completed, the information that was collected, and more details about the goals and strategies. This is typically an internal document that is shared with staff and the board to use when reflecting on the process. It’s especially helpful to document this information for when there are leadership transitions with the staff and board.

Screen Shot 2018-07-27 at 2.03.53 PM

3. Implementation plan – Too often we find that organizations get stuck with figuring out how to take the big picture elements in the strategic plan and make them operational. We create an “implementation plan” to unpack the strategic plan into actionable steps for staff, committees and the board. The main audience for the implementation plan is staff, board and committee members who are most likely responsible for implementation.  Screen Shot 2018-07-27 at 2.04.09 PM


This could be set up like a calendar or a chart that describes who is responsible for each step. We also love using Tableau to create a strategic plan dashboard to track and monitor action items and milestones. The point is that we want all parties involved to have a clear understanding of the timeline, so that they can put the plan in motion.

Is your organization ready to jump into a strategic planning process? Learn more about our strategic planning services here. Contact us today, and we’d love to chat about how our team can meet your needs.

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3 Steps for Creating a Fund Development Case Statement

A fund development case statement is a broad three- to five-page overview of your nonprofit organization that highlights who you are and what sets you apart from other similar nonprofits. Your case statement sets a foundation for grant applications and donation requests.  

Fund Dev Case Statement Blog

At Transform Consulting Group, we use 3 steps when partnering with organizations to create a fund development case statement. We recently used these steps to develop a case statement for the Johnson County Learning Center (JCLC): Early Learning Community. JCLC provides early childhood education for families in Johnson County. Right now, they are seeking to increase their overall funding and diversify their funding streams. They are new to fund development, so one of our solutions was to help develop their case statement.

Step 1: What is the Need?

Address the compelling need for your organization or cause. Why do you exist? What happened to spark the founding of the organization? Why do you continue to operate? What problem(s) in particular are you working to solve? Consider the following:

    • Demographics: Who is your target population? What are some key data points that characterize them and demonstrate their unmet need?
    • Services: Is there a lack of services like yours? Are you filling a critical gap? Do you provide speciality services that are needed and missing?
    • Research: What does the literature say about why your work matters? What studies have been done that demonstrate the importance of your work and cause?

Tip: Use available, relevant information. Perhaps organizations in your community or region have conducted needs assessments. For state and national data sources, check out our blog.

For JCLC’s case statement, we used Census data to help funders and donors get a sense of the community’s demographics. Since they work in the early learning and education industry, we pulled data from the Indiana Early Learning Advisory Committee’s (ELAC) county profiles and interactive dashboard and the Indiana Department of Education.

Step 2: What are You Currently Doing?

Address what you are currently doing to meet the need. How does your organization fill the existing gap in your community? Consider the following:

    • Programming: What are the programs and services that you offer? What makes them uniquely effective?
    • Impact: What are your results and accomplishments, including the numbers served and outcomes? What positive trends or recent changes have you identified?
    • Stories: Who can tell personal stories about the positive impact of your organization in their lives?

Tip: Use existing language from your website, annual report, and newsletters.

JCLC had already developed content for their website to communicate their mission and programming. In addition, they pulled some data reports to provide more detail about their reach and partnerships. We were able to use their existing language and data as a foundation for their fund development case statement.

Step 3: What are Your Plans for the Future?

Address what else you hope to accomplish that will better meet the need of your target population. This is why you are asking for grant funding. Consider the following:

    • Unmet Need: Why do you want this grant funding? Is there a population or geographic area you are unable to serve?
    • Your Case: How is what you are currently doing (while great) not enough to meet the compelling need? What are your limitations?
    • Your Proposal: How would you use the funding in order to meet the need?
      • Expand Services: Is the need overwhelming and you need to serve more?
      • Enhance Services: Do you need to refine your services or programs in a particular way, such as specializing or retooling them to meet the needs of the target population?
      • Launch New Services: Do you need to start something new to fill a gap, perhaps based on new research; a new community needs assessment; or a changing target population?

Tip: There’s no need to start from scratch if you don’t have to! Consider if you have written similar information for other grants or reporting requirements. More than likely you have this information in multiple places and just need to thoughtfully pull it together.

Data from ELAC and Child Care Aware of America shows that in Johnson County, there are many families who cannot afford the cost of early childhood education. At the same time, a growing body of research shows the positive impact for children, especially low-income children, attending a high-quality early education program. These children can achieve positive academic, social, and economic outcomes (ELAC Annual Report, 2018). There is a need for community investment to create a more robust scholarship program that would help make sure all families can access the education needed for their youngest children. Now, JCLC will share this data with local funders to seek the specific dollar amounts necessary to increase the number of children served by their scholarship program.

If your nonprofit needs to seek additional funding or you would like help reviewing or creating a fund development case statement, contact us today to get your organization on the way to financial strength and sustainability!

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Benchmarking Organizations Similar To Yours

If you are looking to make a change in your organization, then you may want to start by benchmarking the practices of organizations similar to yours. There’s no need to spend your valuable time and energy reinventing the wheel. There are other organizations with programs similar to yours, in regions similar to yours, with funding needs similar to yours. Learn from them!CHIP

Transform Consulting Group recently went through the process of benchmarking other nonprofit organizations for our client, CHIP: The Coalition for Homelessness Intervention & Prevention. CHIP is in the process of growing its programming and is seeking to partner with new funders.

2 Reasons You May Benefit From Benchmarking

  1. One reason you might benefit from benchmarking is if you want to change your programming or expand to serve different clients or another location. Start by benchmarking the best practices of organizations with similar programming—both locally and in other regions similar to yours. Then, focus on nonprofits that have already successfully navigated a comparable change or expansion.

    For our work with CHIP, they were already experts on funding sources of local homeless service providers since they function as a leader in the homelessness system in Indianapolis. We were able to help them by benchmarking other homeless service system leaders in similar cities across the country. Through this process, we identified different funding streams that CHIP is now leveraging. We also investigated various ways that other organizations have developed partnerships with homeless service providers, as well as public-private partnerships. Then, we analyzed the aspects of these structures that aligned with CHIP’s goals for development and expansion.
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  2. Another reason benchmarking may benefit your organization is if you want to diversify your funding streams. First, research organizations with similar programming in different regions to learn about funders and funding sources that may also be available to you. Then, benchmark other organizations in your region with programming that is different from yours. Some of those organizations’ funding strategies may be applicable to you.

3 Strategies For Conducting Benchmarking Research

  1. Online Research – In today’s Information Age, the majority of information that we want to know is readily available at our fingertips. Doing research online goes beyond just looking at an organization’s website. You can dig deeper by looking at their annual reports and other publications. In addition, remember to check out their social media posts for more information about how they operate. Also, use a search engine, such as Google, to find out what others are saying about the organization.
    .
  2. Review 990s – Some nonprofit organizations share detailed information about their funding sources on their website or in their annual reports, but others do not. Most nonprofits have to file an annual tax form called a Form 990. If an organization doesn’t put it on their website, you can find their 990 elsewhere online.
    .
    Since our work with CHIP is centered on fund development, we paid particular attention to 990s in our research. We analyzed and compared the amount of funding coming from various sources, such as philanthropic grants, member dues, and government grants.
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  3. Key Informant Interviews – Electronic research is very useful, but sometimes you can learn more from a conversation with an expert. If you identify a few organizations that are very relevant to your work and goals, then reach out to staff there. Before your conversation with them, be sure to plan your questions ahead of time. Keep your questions focused on your goals in order to make the most of your time and theirs!

Tracking Key Indicators

Track your findings, and synthesize what you’ve learned! Before starting your research, set up a tracking system that works for you and your team. Then, document what you learn. Finally, figure out how your learnings can positively impact your organization! assess-01

These are some key indicators you may want to track.

  • Organization Nam
  • Location & Service Area
  • Population Served & Demographics
  • Organization Size & Number of Staff
  • Programs, Initiatives, & Focus Areas
  • Funding Sources & Funders
  • Interesting Data & Ideas
  • Collaboration with Partners

If your organization wants to make a change in order to have a bigger impact, Transform Consulting Group can help you with the necessary research & analysis to achieve your goals. Contact us today to get started!

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Looking for Grants? Learn About Funders with Foundation Directory Online!

Whether you’re a seasoned grant writer or just starting out, it can be a challenge to find possible grant opportunities. In today’s information age, the internet is an incredible resource to find information on potential funders. However, not all funders who award grants have an online presence. In fact, only 10% of foundations have a website. Another useful strategy for finding possible grants is through word of mouth in your local community and region.

FDO-foundation-directory-onlineIf you rely only on the internet and relationships for possible fuding, then your organization may be missing out on potential grant opportunities to support your fund development goals. One of our “go-to” sources is the Foundation Directory Online (FDO) database. FDO is one of the services provided by Foundation Center. There is a fee to access the information in their database, but we find that it is worth it due to the amount of information that you will be able to gather, as well as the ease of searching in their database. 

3 Ways That Foundation Directory Online Can Help You

  1. Find Possible New Funders – You may have an idea for a new project, or you might want to expand an existing part of your programming. In order to accomplish this, you need to find funders with available grant opportunities that could support your goals. The FDO search fields let you specify the subject of your project or program, your geographic area, and the population you serve (e.g. youth or veterans). For example, if you want to find funders that would support your homeless programs in Michigan, you could type in those categories to find possible funders. You can add more layers to the search to narrow the focus or remove restrictions to broaden it. You can save your search criteria each time, allowing you to come back to your results as needed.
     FDO-Michigan-homeless
    Some private and corporate foundations, particularly larger ones, have websites with detailed information about the types of projects and programs they fund, as well as their grant application process. In these cases, it is typically best to rely on the information on funders’ websites, rather than the FDO database, since it may take some time for FDO to be updated. The Joyce Foundation is an example of a funder with a lots of detail about projects they have funded on their website. However, when foundation websites do not exist or do not contain enough information, FDO can fill in those gaps.
  2. Complete Prospect Research on Funders – Let’s say that you FDO-grant-size-chartrecently learned about a local or national funder, and you want to find out if they would be a good partner for your organization. You can search FDO for information about that particular funder, including the types of projects they have previously funded. You may also want to find out how much you should ask for in a grant, so you could use FDO to find information on their past grantee award amounts. FDO lists each grant made by each funder, the dollar amount of each grant, and the reipient of each grant. They also compile data in chartsand graphs, giving you quick access to summaries, along with the option to click for more detail.                 Pro Tip: Sometimes funders have a different legal name than the name you know. If you’re having trouble finding them by their organization name, you can do a keyword search.
  3. Benchmark Other Nonprofit Organizations – Nonprofits can also learn from other similar organizations in the same region or industry. FDO can help you benchmark the funding strategies of those organizations. Search for similar nonprofits by name or keyword to find out what kind of funding they have received in the past.

The process of seeking grants from private and corporate foundations often requires some level of relationship-building with staff at the foundation. Once you have identified potential funders that fit your subject area, geographic region, and population served, then you need to determine how to approach the foundation about funding your project. Many foundations note that they do not accept unsolicited grant applications. This usually means they want to have a conversation with you or receive a Letter of Inquiry from you to get an overview of your organization before you submit a proposal. This will help them determine if it is worth your time to prepare a detailed grant application or if your proposal does not match their funding goals.

FDO compiles information from many sources, including foundation websites and 990 tax forms. If you access FDO, then you do not have to conduct this research yourself. Some of the most helpful information in FDO is found on each funder’s Grantmaker Record page, and we have found some good ways to search for results.

Tips for Making the Most of Foundation Directory Online

  • As you navigate FDO, it is important to remember that what you type into each search field continues to impact the records you pull up. For example, if you type “Indianapolis Colts” into the keyword field and then click on the Grantmaker Record for Indianapolis Colts, Inc. Corporate Giving Program, you will not see the full information about this grantmaker. Instead, now that your “Indianapolis Colts” search pulled up the full name of this grantmaker, copy the full name and then clear that search. Next, go to the “Organization Name” field and paste or begin typing “Indianapolis Colts, Inc. Corporate Giving Program.” Once that name pops up as a choice, select it, and click search. Now, when you click on that Grantmaker Record, you will see all the details about this funder.
  • Some organizations, like Central Indiana Community Foundation, both receive grants and give grants. Therefore, FDO has both a “Recipient Record” and a “Grantmaker Record” for them. Be sure you are looking at the right record in order to get the information you are seeking.
  • Within the Grantmaker Record, you can filter your results to focus in on only previous grants given to organizations similar to yours, projects like yours, or programs in your geographic area. As you move from screen to screen, be sure that the tabs and filters selected are the ones you want to see.

If your nonprofit organization is on the smaller side, you may find that the costs of a subscription outweigh the benefits. You can always do your own research into prospective funders’ 990 tax forms. Check out our blog on 990s and this free resource for finding 990 forms.

Whether your nonprofit is large or small, Transform Consulting Group can help you navigate grant research and writing! Contact us today to get started.

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3 Steps to Consider Before Relocating or Launching in a New Community

You may not consider this, but the non-profit public sector is competitive. With over 1.5 million registered tax exempt organizations in the United States there are several organizations in place committed to doing good.  If your non-profit organization is considering a move to a new community either through expansion or relocation, please consider these 3 steps first to ensure continued success of expanding your impact.

Map Plots1. Study your community – you want to determine if the new community is the right fit for your services. Is there sufficient demand for the services you are offering? Does the community have the population you are targeting?

Tips:
  • The Census Bureau provides quality data about the people and the economy. It features a few data resource tools, including Quick Facts, the American FactFinder, and the American Community Survey. Information is available at a variety of geographic levels, including national, state, county, city and town, township, region, census tract and more. For more data source ideas around a variety of topics, read a previous blog about our go-to sources for data.
  • If data around a specific area is not readily available, develop a tool  to collect your own data.  One common tool example is a survey, which allows you to customize questions to help you gather the feedback you need.
  • Once you have finished collecting data, you can begin to analyze the information. We recommend using a software tool, such as Tableau, to help visualize the data. When visualizing the data, we recommend focusing on 4 key areas (1) determine the audience, (2) decide what the dashboard is tracking, (3) Determine the visuals that will be most effective in communicating the message, and (4) Determine the delivery of the dashboard. Read more in our blog, here: http://transformconsultinggroup.com/2017/03/31/4-steps-create-dashboard/.

Real estate agency - Stock image2. Know your competition – are there similar organizations like yours serving the targeted community? Do they have waitlists or empty spots? Are your services complementary to what is currently being offered or the same?

Tips:
  • Talk with the local United Way organization, Community Foundation, Chamber of Commerce, Hospital or other relevant sources based on your industry. They often have a good idea of who is currently offering services, the need for more services and what kind. They may even have a resource book or some other list that could be helpful.
  • Depending on your industry, there are some great online resources. For example, if you are an early learning program you can search other child care programs on the Child Care Finder site. If you provide before and after school care, you can search here: https://www.indianaafterschool.org/state/mapping-database/

Fund_Development_Graphic3. Assess impact on your funding – you may see a positive or negative impact on your funding from foundations and individual donors. Some funders have very specific geographic preference, so moving to a new community may open up funding opportunities or close them. You will want to study this before you make the change. Depending on your target population in the new community, you may also see new funding opportunities.

Tips:
  • Review your current funders and see if any of them have geographic restrictions. This is especially important if you are moving to a new county or city.
  • If you have money in the budget, invest in a membership to funding information websites, such as the Foundations Directory Online or GrantWatch. These sites provide information on grant opportunities, the history of grants awarded or information on upcoming grant opportunities.
  • Whether you are needing funding at the moment or not, don’t be afraid to personally reach out to funders in the community to begin to build relationships. Have a short call or coffee date to find out what type of programs they prefer to fund or ways you can get involved. This is a great opportunity to share why you’ve decided to move to the community and how you could possibly partner together!

The extra time spent researching before making a move can make all the difference in success or failure, and we only want to see you succeed. If you need assistance understanding your community and completing a market analysis or needs assessment, contact us today to learn more.

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