Category Archives: Communities

How to Reach Consensus on Your Strategic Plan

We are continuing our blog series on strategic planning by focusing on Step 3 of our 4 Step Strategic Planning Process: Facilitate Consensus. Read more about our previous strategic planning blogs in this series here, here, and here.  The main purpose of this third step is for the strategic planning team to start to reach agreement about the future direction.  

Organizations will often form strategic planning committees or task leadership teams to complete their strategic plan. This means that different types of people with various perspectives and insights will have to learn to work together on a common goal. We actually encourage collaboration and engagement in the strategic planning process and discuss it more Step 1 in this blog.

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After you have formed your planning team and gathered some critical information about the organization, your targeted clients and community you are now ready to come together to reach consensus about the future. The following five recommendations will help your team reach consensus:

  1. Issue Homework – Prepare a packet of information that summarizes all of the data and information that has been collected. Most likely there will be some important information that would be helpful for the group to read in advance of coming together. We like to package that information into a “pre-read” report or slide deck presentation (see more here).
  2.  Host Planning Sessions – Set aside time for the planning team to come back together once all of the information has been gathered. Depending on your planning team’s availability, this may need to be broken out into a couple of sessions.
  3.  Facilitate Group Discussion – If your budget allows, it is very helpful to have a consultant (ahem, TCG!) facilitate your planning discussions. This way all members of your team will be able to engage in the discussion. They are also equipped with adult learning strategies and can design a highly engaging and interactive process for your team.

wabash strategic plan4.  Focus on the “What” First – We often see many planning team members who want to jump into the strategies and problem-solve the needs/ gaps identified. The first step in consensus building is to reach agreement on the “What” you want to accomplish. We call this setting your big goals and top areas of focus. We also try to limit our clients to 3-5 big goals/ focus areas. Once you have this set, then you can get into the “How” you will accomplish your goals through strategies.

5. Take the Temperature – As you are moving through this process, it is important to check in with your planning team at these meetings and maybe even afterwards. You want your planning team to be confident in the agreements that have been made and to not have any ill feelings of team members. While not everyone may get what they think is important, everyone should be in collective agreement about the plan. During these planning sessions, your consultant or team lead should check the non-verbal and verbal cues of team members throughout the process and respond as needed.

By the end of step 3, facilitating consensus, your team should feel excitement and enthusiasm about the possibilities for the future and the plan! If not, that might be indicator that the consensus is not there with the whole group. In that case, you may need to come back together and have an honest discussion.

A strategic plan is not something to take lightly or go through the motions. It can set the path for the future of an organization and help bring about transformational change. When you take the time and effort to follow these five recommendations, your organization will be on its way.

If you are ready to start your strategic plan, contact us. We would love to support organization’s strategic planning needs.

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Strategic Planning Process: Step 2

In this past blog we talked about the 4 Steps of Strategic Planning that we follow. A quick recap of the 4 steps are: Collaborate, Assess, Facilitate and Create. A few weeks ago we shared more about Step 1 in that process: “Collaborate”. Today we are continuing our blog series on strategic planning by focusing on Step 2 in the process: “Assess”.

Assess Highlighted

 

With many of our clients and partners, we find that they immediately want to jump to Steps 3 and 4 of the process, which is about goal and strategy setting. By skipping over Steps 1 and 2, organizations are missing out on a critical opportunity to get buy in and input from key stakeholders as well as embed a thoughtful review in the planning process.

We divide the assessment phase of the strategic planning process into two parts: Internal and External Assessment.

Internal Assessment

  • Organizational review: The internal assessment includes an analysis of the organization by looking at financial statements, programming, and organizational structure.  This might include summary reports of the organization and programs to determine results accomplished. You will want to look for trends, gaps and opportunities.  
  • Stakeholder feedback: We have several blogs that talk about stakeholder feedback here and here. Don’t forget to talk internally within your organization about the strategic plan by reaching out to clients (if appropriate), staff, volunteers, and board of directors.

External Assessment

  • Environmental Scan: The external assessment may include collecting information about the industry and sector that the organization operates. It might be helpful to provide a brief update about the latest research, policies and best practices that inform the work of your organization.
  • Community needs assessment: It might be helpful to complete an updated needs assessment of your community or targeted audience to ensure strong alignment with programs and needs. We have some blogs about this here and here.
  • Stakeholder feedback: Just like an internal assessment, there are some key stakeholders to reach out to for feedback and input to inform your planning process. This might include current and past funders, other community partners, and the public.

While completing a new strategic plan for Healthy Families Indiana, we included both an internal and an external assessment. We gathered key data points about the organization to bring to the planning team for review and discussion. We also completed an organizational history timeline exercise to help bring everyone together about the key milestones accomplished over the life of the program in the state. We sought feedback from various stakeholders within the organization, which included staff at different levels (direct service staff, supervisors and program managers) and across the state.

We also sought feedback from external stakeholders by reaching out to community partners who make referrals and have shared goals. These components provided important context to inform the discussion about goals for the future.

Once we gather all of this information, it is important to do some pre- analysis and synthesis of this information before it is shared with the planning team. We do this in a couple of ways for our clients:

  1. Pre-read report – We develop a narrative report that summarizes all of the information collected in the internal and external assessment. We use graphs and tables to make it as user-friendly as possible. It’s helpful to share this report in advance of a planning meeting or retreat, so that the team can review the information before meeting.
  2. Presentation – A presentation can be a simpler way of compiling the information and sharing it with the planning team. Sometimes we create both a narrative report and a presentation that summarizes the information gathered. The slide deck presentation can be helpful to highlight some of the key findings during the assessment phase.
  3. Dashboard – We talk about creating dashboards in this blog. Basically we love dashboards and how helpful they are to display multiple data points in a user-friendly format. We love to create dashboards that summarize internal and external assessment data to share with the planning team. See this one we created for a community strategic plan.

The main purpose of the “Assess” step in the strategic planning process is to gather important information to share with your planning team, so that they are well informed and equipped to develop a plan for the future. We would love to partner with your organization in developing a strategic plan. Contact us for more information!

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Marketing 101: 6 Ways to Improve Your Website

Improve Website ImageAt Transform Consulting Group, we know your work is important. We also know your time and resources can be limited, regardless of the role you play at your organization. We work with many organizations and programs who are stretched thin working on the front lines with individuals and families to make an impact.

We understand that the behind the scenes marketing gig is rarely your top focus. We also see too many programs fail when they see marketing as a luxury instead of a necessity. The reality is, you need to market in some capacity if you want to grow your organization and continue your good work.

At TCG, we’re here to help. We want to make the process of laying your marketing foundation as easy and painless as possible. That’s why we’re continuing with our Marketing 101 blog series. We covered tips for branding here, best practices for enhancing your social media here, and this blog will unpack 6 simple ways to improve your website.

If you don’t already have a website, then set one up as soon as possible! There are two major reasons why you need even the most basic website:

  • Your clients expect it. Six out of ten consumers expect brands to provide online content about their business, and more than half go directly to the website for information.

  • You control the message. You don’t always have power over what people say about you on social media or on other platforms, but on your website, you are in charge of the narrative. This is your space for telling your organization’s story.

If you don’t have a website, check out free sites like WordPress, and get something posted as soon as possible!

If you do already have a website then you’re halfway there! Now it’s time to take things up a notch with these 6 tips:

1. Capture Attention Quickly

You don’t have much time to capture attention online. The average page visit lasts less than a minute. This Screen Shot 2018-04-30 at 4.33.15 PMmeans you must grab the viewers’ attention quickly, and give them reasons to stay on your page. Your homepage should clearly state who you are and who you serve. You can’t necessarily give away all the information on the first page, but a visitor should be able to gain some basic understanding of your organization during that first glance.

Take a look at our TCG homepage. Without even scrolling, visitors can click on a testimonial video and see our mission statement front and center.

2. Use Active Voice

Whenever possible, use active voice when writing the narrative on your website. Passive sentences end up being wordy and vague. Active voice encourages active readers. You want readers who are engaged and who, hopefully, act! Using active voice also helps increase your SEO (search engine optimization – see more in tip #5).

3. Be Personal

People want to know you, like you and trust you before they work with you. Show behind the scene glimpses of Screen Shot 2018-04-30 at 4.46.36 PMwhat goes on at your organization and your culture. Use conversational language and avoid technical terms that aren’t approachable.

At TCG, we’re proud of the culture we have created, and we want to showcase it! One way we do this is by highlighting our perks on the career page. We also have individualized bios for each team member.

4. Make it Mobile Friendly

Nearly 60 percent of online searches happen from a Cell phonemobile device. What does this mean for you? Your website needs to be just as compelling whether someone visits on their desktop or cellphone.

Here are some quick tips for making your site mobile friendly. However, the biggest thing to start doing now is test it. Have your staff members pull up your company’s site on various devices (phones, iPads, laptops of different sizes, etc.) and see how it looks!

5. Improve SEO

You can take courses and spend hundreds and thousands of dollars trying to learn how to make your website searchable, or increase search engine optimization (SEO).

We won’t claim to be website experts. However, there are a few easy (and free!) tricks we’ve learned that you can start doing right now:

  • Publish Relevant Content: Quality content drives your search engine rankings. Create content that is specific to your audience. Identify keyword phrases for each page by thinking through how your readers might search for that specific page.
  • Update Content Regularly: Search engines like to see regularly updated content. This shows your site is relevant and your organization will pop up higher in searches.

6. Track Web Traffic

As with any marketing strategy, spend time assessing if your efforts are working! We use Google Analytics to track monthly data on our website. The setup for Google Analytics is free, but it looks a little different depending on your website host. Here is a tutorial to get started.

Once this is set up on your page, there is SO much information you can collect. Some major data you may want to track includes the following:

  • How many people visit your website daily?
  • How many new or returning visitors come to your site?
  • How many pages are people looking at when they visit your site?
  • How long do visitors stay?
  • What cities are your visitors from?
  • How are your visitors finding you (on social media, organic searches, etc.)?

You can also show side-by-side comparisons of different months or weeks to gain a good understanding of if you’re heading in the right direction.  This is a great method for tracking progress and areas to improve!

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At TCG, we want to help you accelerate your impact – whether that’s with your marketing efforts or through our other services. Contact us today and learn more!

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Marketing 101: 5 Ways to Enhance Your Social Media

At Transform Consulting Group, we see many organizations launch services and programs in response to an obvious need in the community or a gap to address. Your organization is getting into your work, because you have a passion for a cause. Too often nonprofits spend their time on making their programs and services amazing and not as much time on their marketing efforts.Social Media Image

We don’t expect you to be a marketing genius. We want to equip you with simple tools, so that you can do what you do best and it starts with your marketing.

We launched our Marketing 101 series with 5 Tips for Building Your Brand. In this blog we are focusing on your social media presence and will provide simple tips you can immediately implement with little time, budget or resources.

First, you may be wondering why invest time in social media? Social media is continuing to grow everyday – with over 69% of adults now using some sort of social media platform. It is a simple, low-cost way to promote your organization.

There are numerous social media platforms you can decide to utilize for your nonprofit. We understand your time is limited and recommend choosing 1 or 2 social media platforms to get started. There is no reason to spend time on every available social media site and stretch yourself too thin. By choosing 1 or 2 platforms, you can spend the necessary time making sure your efforts get the biggest bang.

There is a little science to choosing what social media platform to invest in, and it really depends on your audience and message. However, we suggest at least starting with Facebook. Facebook is the largest platform, with over 1 billion users daily. Other options to consider are Twitter, LinkedIn, Pinterest, Instagram, and the list goes on. Regardless of your chosen platform, these best practices can be implemented!

5 Ways to Enhance Your Social Media

  1. Post Regularly

Your followers need to hear from you on a consistent basis. Your posting schedule will vary depending on your social media platform. On Facebook, you should post at least one time a day. Twitter operates at a much faster pace and if you truly want your content viewed then you will need to post 3-5 times a day. On sites like LinkedIn, you may find that posting 3-5 times a week is most appropriate for your audience.

Screen Shot 2018-04-11 at 3.47.28 PMThis may seem daunting at first which is why we recommend scheduling your posts when possible. On Facebook for example, you can schedule as many posts as you want for free by clicking on the blue box on your wall.

There are also many tools available for scheduling posts on multiple social media sites. We use Hootsuite to schedule posts for Transform Consulting Group.

The hardest thing about posting regularly is coming up with compelling and relevant content! When crafting your content, consider posting the following:

  • Articles related to your cause to demonstrate your knowledge on the issue areas you are addressing;
  • Event information for upcoming activities within your organization or community;
  • Data and statistics that highlight your impact and successes;
  • Pictures of your work in action (pending client approval/permission;
  • Content shared by partners or other organizations in your network.

  1. Utilize free analytics tools

On most social media platforms, there are built in analytics tools you can use for free. (Facebook calls these tools “Insights” and you’ll find the tab in the top banner. LinkedIn and Twitter have tabs called “Analytics”).

These tools are only useful if you know what data to track. Here is an example of the data we monitor on Facebook on our company page and for clients like the Indiana Heart Gallery:

  • Reach – This number tells you how many people are viewing your content or page. It also includes people who haven’t “followed” your page, but can see your content.
  • Post Engagement – This number shows how often people are “liking” or “sharing” your content. By scrolling to the bottom of the “Insight” page, you can see the engagement on every post and use this information to determine the types of posts your audience is interested in.
  • People (found on the left side of the screen, under “Insights”) – This tab shows basic demographic data about the people who “like” your page. Determine the gender, age, and location of your target audience. Are those the same people who are viewing your content? If not, you may need to change up the things you are posting to attract the demographic you want to engage.
  • When Your Fans are Online (click on “Insights” and “Posts” on the left side of the screen) – This data will show you what days of the week and time of day your fans are online. This is valuable information as you start scheduling posts. Use this data to determine when you should post to ensure the most eyes see your content.
  1. Use visuals

Photos and videos perform better on all social media platforms. Avoid posts that just include text, but instead upload images or videos that capture your fans’ attention. Always make sure to include a photo when posting links to articles or a page on your website.

  1. Experiment with adsScreen Shot 2018-04-11 at 3.49.17 PM

We have had good luck with Facebook Ads for as little as $10 per post for our client the Indiana Heart Gallery.

The Indiana Heart Gallery has great engagement with followers on social media, but we wanted to target individuals who don’t already know about the Heart Gallery for our major events. The advantage of utilizing ads is that your content will reach people who aren’t already engaged with your page.

Whatever platform you utilize for ads, make sure you are specific about your target audience. Most platforms allow you to choose specific demographics, location, etc. of the people you want to target. Spend time making sure your content is appealing to the same target audience you are targeting with your ad.

  1. Engage with “Fans”

Respond quickly to messages, retweet partners’ post, share content, “like” comments on your wall, etc. The more you engage, the more often your company will pop up in people’s newsfeed!

At TCG, we are passionate about helping you move your mission forward. Are you interested in partnering? Contact us today and learn more!

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Why You Should Consider Implementing STEM Curriculum

It’s all the buzz right now, so what is STEM? The acronym STEM stands for science, technology, engineering and mathematics. It’s an approach to education that’s designed to revolutionize the typical teaching of subjects like math and science by incorporating technology and engineering into regular curriculum.

STEM Education shifts the typical teacher-centered classroom by encouraging a curriculum that is driven by problem-solving, discovery, exploratory learning and hands-on activities. Some programs have added “A” for art making the acronym “STEAM”. By adding art, educators are promoting creativity and flexible thinking among students in a science and mathematics context.Screen Shot 2018-01-16 at 9.47.29 PM

Workforce and economic development experts strongly support the need for a STEM/STEAM focus, which may be why it’s such a hot topic right now:

  • According to the U.S. Department of Commerce’s Economics & Statistics Administration, career opportunities related to STEM over the past ten years have grown three times as fast as non-STEM jobs.
  • In 2018, there are projected to be 2.4 million STEM jobs in the U.S that could go unfilled due to the lack of qualified workers.
  • STEM occupations have wages significantly above the national average wage for all occupations. The national average wage for all STEM occupations was $87,570, nearly double the national average wage for non-STEM occupations ($45,700).

In a recent project, our team worked with an organization to apply for a 21st Century Community Learning Center (CCLC) grant. This non-profit organization offers after-school programming for middle school and high school students. Part of their grant application included implementing STEAM in their weekly curriculum and connecting students to local STEAM career pathways. As we worked to implement this curriculum shift, the organization saw four major benefits.

Benefits of STEM / STEAM:

  1. Help students accomplish their postsecondary education attainment and career goals.
  2. Address the community’s career pathways gap.
  3. Pave the way for new partnerships.
  4. Open doors for securing additional funding to sustain the program.
1. Help students accomplish their postsecondary education attainment and career goals.
 

By offering STEM / STEAM focused curriculum, you are supporting students’ development of skills, knowledge, and experiences necessary for success in postsecondary education and economically viable career options. This focus encourages strong community partnerships, which allow students to participate in internships and apprenticeships. It also provides additional opportunities for creative and innovative academic enrichment that support students in developmental areas such as academic, social/emotional, civic engagement, wellness, etc. By exposing students to various STEM / STEAM careers, it helps them identify their postsecondary education and career pathway.

2. Address the community’s career pathways gap.

By offering a STEM / STEAM program, you can help set your community up for success by encouraging skills needed for the local workforce. In our example regarding the 21st CCLC grant application, we found that a STEM / STEAM focus for students could really pay off for the entire county. In one school district included in the program, 55% of the students enrolled in college within a year following graduation. Unfortunately, the students are not persisting through completion. Currently, only 29% of the county adults hold an Associate’s degree or higher. That is less than half of the students who enrolled in postsecondary education and the state’s projected goal and need for 60% of adults to have postsecondary education. In this same community, manufacturing jobs – high-skilled and high paying jobs – represent almost half of the employment in the county. Expanding students’ knowledge of STEM-related careers and creating stronger partnerships as well as career pathways will be a game changer in this county!

Boy Assembling Robotic Kit In Bedroom

3. Pave the way for new partnerships.

With a structured STEM / STEAM curriculum, organizations can pull in local partnerships to enhance programming. With the organization mentioned above, we had numerous businesses in the community agree to facilitate field trips, presentations, and hands on activities to enrich the programming for students while also educating the students about local career pathways available. This is invaluable experience for a student who is trying to figure out what their options are after graduation. It is also a beneficial partnership for businesses who need to maintain their workforce pipeline.

4. Open doors for securing additional funding to sustain the program.

Because STEM / STEAM is all the hype right now, there are numerous funding streams available to support your work. Funders see this as a significant need in our education and workforce systems and are looking to support organizations who can successfully address this need. For the 21st CCLC grant, priority points were given to organizations who included STEM / STEAM in their programming. There is ample data available to convince local businesses and philanthropic partners to invest. Having a clear, focused curriculum in place can open NEW doors for additional funding streams.

As education and technology continues to transform the way we live, work, and learn, STEM / STEAM is something to consider for organizations serving young people. If your organization is ready to take the plunge and shift your curriculum focus, we’d love to work with you. We can help find funding, research programs, write your grant, evaluate existing efforts, and more. Contact us today and let’s chat!

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How Are Indiana’s Youngest Children Doing? The 2018 ELAC Annual Report Gives Insight.

Indiana’s Early Learning Advisory Committee (ELAC) just released its 2018 Annual Report—the fifth since ELAC’s inception in 2013. Annually, ELAC completes a needs assessment for the state’s early learning system and recommends solutions. The goal is to baseline where Indiana is using key indicators and to make best practice recommendations to address the gaps. The result of this year’s annual needs assessment is three key reports and tools: 

ELAC’s seven appointed members work alongside 150 workgroup volunteers who focus on different aspects of the state’s early learning system. All this energy centers on providing early childhood care and education that is accessible, high-quality, and affordable to all families.

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How Are Children Ages 0-5 Doing Today?

  • Of the 506,761 children in Indiana ages 0-5, 65% need care because all parents are working. This includes working parents who are single as well as households where both parents work outside the home.Figure 3
  • Of those children who need care, only 41% are enrolled in known programs. The other three-fifths of children are in informal care settings—with a relative, friend, or neighbor—where the quality of care is unknown.
  • Of the young children who need care, only 15% are enrolled in high-quality programs. A high-quality program not only ensures that children are safe, but also supports their cognitive, physical, and social-emotional development for kindergarten readiness and beyond.

What Are Some Of Indiana’s Accomplishments On Behalf Of Young Children?Figure 15

  • There are more high-quality early childhood care and education programs available. In 2012, Indiana had just over 700 high-quality programs. There are now almost 1,200.
  • Today there are 4.5 times more children enrolled in high-quality programs than there were five years ago.
  • Over half of the counties increased their number of high-quality programs.

What Is The Unmet Need Identified In The 2018 ELAC Annual Report?

  • There are communities in Indiana with no high-quality programs.
  • The tuition cost of high-quality early childhood care and education programs is unaffordable, and the available financial assistance for low-income families is  insufficient.
  • There is a lack of high-quality seats for infants. Only 7% of children ages 0-5 in high-quality programs are infants. Tuition Comparison

How Can I Find Out More?

  • As in past years, ELAC has published a full annual report, which includes statewide data on Indiana.
  • ELAC has also compiled updated 2018 county-level data for all 92 Indiana counties to aid local stakeholders and coalitions in their work. Use the map to select your county. You can review your county’s profile in an interactive dashboard or a PDF report!
  • There is a newly created feature this year! ELAC published an interactive dashboard with all of the data in the annual report—allowing you to learn more about specific data points and easily present data to stakeholders. There are also comparisons between counties to see how well your community is doing compared to others.

Transform Consulting Group is proud to support ELAC’s work to help each of our youngest learners reach their full potential!

Transform Consulting Group can also help your organization or coalition with data analysis, creating dashboards to visualize your data, and meaningful reporting. Contact us to multiply your impact!

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Research Spotlight: Adverse Childhood Experiences or ACEs

At Transform Consulting Group, we make it a priority to stay current with the latest research and trends across our client’s sectors. For example, we wrote in a previous blog about a new practice where programs are using a two-generational approach, which looks to achieve greater impact through services that support both children and adults. Many times, those program models are based on research that supports its success. In this blog, we spotlight an innovative study that is being used in many sectors: the Adverse Childhood Experiences (ACEs) Study.

What is the ACEs Study?

Between 1995 and 1997, Dr. Vince Felitti from Kaiser-Permanente and Dr. Bob Anda with the Center for Disease Control (CDC) conducted surveys of more than 17,000 adults in Southern California about trauma experienced in their childhood. The trauma included abuse, neglect, parental mental illness, incarceration, poverty, substance abuse, divorce or separation, and domestic violence. The researchers found that one in eight respondents had four or more ACEs (1 point for every “yes”), and two-thirds (67%) of respondents had at least one ACE.  

ACE Blog Infographics 2

What are the implications of an ACE score?

The researchers found a strong relationship between ACE scores and negative health outcomes, in that a higher ACE score resulted in higher rates of illness and disease. Specifically, they reported for those who had an ACE score of four or more, they were 2.5 times more likely to have hepatitis, 4.5 times more likely to have depression, and 12 times more likely to attempt suicide compared to those with an ACE score of zero. In addition, those who had an ACE score of seven or more had triple the lifetime risk of lung cancer and 3.5 times ischemic heart disease, the number one killer in the United States (as of 2014).

Some reacted to these results without shock, already linking childhood trauma with higher rates of at-risk behaviors, such as smoking and drinking. However, research now shows the affect childhood trauma has on the developing brain, including inhibiting the prefrontal cortex, which is responsible for reasoning and impulse-control, as well as the amygdala, which is the brain’s fear-response center. This research is important to know; however, the ACEs Study also shows that those who do not partake in high-risk behaviors are still more likely to develop heart disease or cancer. As Nadine Burke Harris explains in her TED Talk on this subject, this is due to the hypothalamic-pituitary-adrenal axis, the brain and body’s fight-or-flight response system. She equates this to seeing a bear in the forest and how your body recognizes the threat, activates the axis, and increases the body’s stress response (higher heart rate, opened airway, eyes dilate, etc.), so you are ready to either fight or run from the bear. This is a life-saving stress response when you are in a forest with a bear, but what happens when this stress response is triggered repeatedly due to threats in the home, or at school, or anywhere else in life?

Having this stress response triggered in a child repeatedly has been shown to negatively impact their developing brain, immune system, hormonal systems, and how one’s DNA is read, to the point of higher rates of illness and disease in later life, as the ACEs Study confirms above.

How to Determine an ACE Score

By popular demand, Dr. Anda released to the public a PDF of the questionnaire used to identify one’s ACE score. It is a simple 10-question survey that anyone can administer in which a “yes” equates to one point. The sum of all “yes” responses is an individual’s ACE score.

ACE Blog Infographics

Some government agencies, such as health departments are adding the ACEs questionnaire to other survey instruments administered to the public to gather information about their local population’s trauma experiences.

Using ACEs to Inform Your Work

No matter your sector or nature of work, there are a few takeaways from this study.

  1. Adverse childhood experiences are very common and affect the majority of the population regardless of income, race, or other socio-economic factors.
  2.     ACEs negatively impact a child’s development in many ways.
  3.     The more ACEs experienced, the greater risk for illness and disease.

At Transform Consulting Group, we provide project management for the Early Learning Advisory Committee (ELAC), which consists of seven volunteer workgroups that focus on different aspects of early learning. Multiple ELAC workgroups have used the findings from this ACEs Study to inform their work, including the Child Development and Well-Being workgroup. In 2017, this workgroup helped draft a policy on suspension and expulsion using brain development research that relates to one finding from the ACEs Study which shows how higher ACE scores negatively impact a child’s brain and social-emotional development. In addition to careful wording in the policy, the workgroup is also developing resources to support the implementation of this policy, as well as information on brain development and trauma’s impact.

Another ELAC workgroup, Evaluation of Child and Family Outcomes, is looking to use data from the ACEs Study as family outcome measures, including reporting the barriers created by childhood trauma and how families are doing. The Indiana State Department of Health is planning to add the ACEs questionnaire to an upcoming survey, so there will be information on ACEs scores for some Hoosiers.

 

We at Transform Consulting Group know the importance of understanding the latest research to help our clients align with best practices and accelerate their impact. Want to learn more about how we can support your work and integrate the latest research? Contact us today!

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4 Ways to Raise Awareness for Your Cause

There are so many worthy causes to support, which can make it tricky when working to promote YOURS. How can you leverage specific times of the year to create buzz around your mission? How do you make your campaign stand out against the others?

One important project that our team is proud to manage is the Indiana Heart Gallery for the Indiana Department of Child Services. The Heart Gallery is a traveling photo exhibit featuring children in foster care who are available for adoption. (You can learn more in this past blog post).

While we work year-round to promote foster adoption, we really amp up our efforts during November which is National Adoption Month. We latch onto the buzz already generated throughout the month to bring attention to the need for adopting older children. While this cause may be different from your organization’s, the methods we used to raise awareness can still be applied!

1. Host a Press Conference

Get ahead of the message by hosting a press conference to communicate your efforts. On November 1st, the Indiana IMG_3487Heart Gallery had a press conference to kick off National Adoption Month. We were able to use this platform to set the stage for a month long campaign. We invited partners with similar goals to join us and highlighted their efforts as well. We also brought in big name speakers, like the Indiana Department of Child Services Director Mary Beth Bonaventura and Supreme Court Judge Mary Willis, to add credibility to our presentation and attract attention. This press conference allowed us to educate the public on National Adoption Month as a whole, communicate the goal of the Indiana Heart Gallery, and promote upcoming events.

2. Throw an Event

Occasionally, you have to do things differently. Offer your supporters (or potential supporters) a fun night out or an unique opportunity to get involved.

While the Indiana Heart Gallery travels to different venues every month, it’s usually a standalone exhibit. This structure works great for achieving our month-to-month goals, but occasionally we need to spice things up and offer a different way to engage the public in our project.

IMG_2582We do this by hosting Family Fun Events. During these events, we have adoption staff on-hand to answer specific questions about the foster to adopt process and usually have fun freebies to entice families to come!

For example, we hosted a Family Night at both the Memorial HealthWorks! Kids Museum in South Bend and the Children’s Museum of Evansville. We cover the entry into the museum, refreshments, prizes, photo booth and then feature the Indiana Heart Gallery. We share personal stories of adoption and connect families to local resources. The goal is to engage people who don’t know much about foster adoption and allow for an informal setting for them to learn more.

These events led to many families ready to take the steps toward adoption! It was an informal, fun environment where they could learn key information about foster adoption without any commitments.

3. Amp up Social Media

Screen Shot 2017-12-05 at 11.47.46 AMEven if you’re already very active on social media, don’t be afraid to try new things. Especially during your awareness building campaigns. For the Indiana Heart Gallery, we have a strong following on both Facebook and Twitter. Typically we will post daily news, statistics, and information about our events. During November, we used Facebook ads to really enhance our campaign and start reaching those people who have never heard of us. With a small budget, we were able to set specific demographic criteria and reached nearly 2,000 new people to share our message.

We also did strategic email blast posts to supporters and partners alerting them of events happening in their area and to share information about National Adoption Month. Think differently about leveraging the communication tools you have available to promote your cause.

4. Send Compelling Press Releases

We shared tips for writing press releases in this blog. Press releases are a great way to communicate your cause. For the Indiana Heart Gallery, we often use press releases to highlight events, but they can also be used to share information or statistics about your cause. Send them strategically during your campaign and remember to always follow up with calls, emails, or additional information!

Our TCG team worked hard to pull together all the above (and more!) to make November a success for our client and ultimately the children waiting for a family to call their own. It’s what we do when we manage a project. Want to learn more about how we can partner on your next big project or campaign? Contact us today!

 

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10 Tips for Your Year-End Giving Campaign

2017 is quickly coming to an end! Before you know it, we’ll be saying “Happy New Year” and plans for 2018 will be underway.

We’re heading into the season of giving. It is that time of year where donor dollars increase significantly. Year-end giving trends suggest blog infographic 1that nearly one third of annual giving happens in December.

At Transform Consulting Group, we highlighted tips for ending your fiscal year strong in this blog. One way to finish the year on a high note, is to kick off a year-end campaign with these simple tips:

  1. Start Planning Now: You can’t wait until the last few weeks of December to reach out to donors or to make the first “ask.” Get a plan in place today that you can implement over the next few weeks.

    blog infographic 2

  2. Send Something: Whether it’s a holiday greeting in the mail or an email blast wrapping up the year, your current donors need to hear from you. You can highlight an accomplishment from this year, share a specific need heading into the New Year, or just thank the donor for their past generosity. Most likely your donors are hearing from other organizations too, and you need to be on their radar.

  3. Engage Volunteers: Take the time to appreciate your volunteers this year. Thank them for the time they
    invested in your organization. You may even decide to give a special gift to those who met X amount of service hours. Volunteers are twice as likely to donate to your organization. These are the people who are already engaged in your mission and have seen first-hand the work you do.

  4. Enlist Your Board: Your board of directors can be your biggest asset this time of year. Have board members write personal thank you notes, make phone calls or accompany you to meetings with donors.

  5. Segment Your Contact List: Your strategy should be different for different donors or partners. Organize your contacts into specific lists and plan your approach for each group such as: major donors, once a year donors, volunteers, alumni (past clients if appropriate), board, etc.

  6. Go Visual: Create consistent images and visuals for all aspects of your campaign. Try highlighting major accomplishments or data using infographics (check out our blog series on infographics here). Feature client success stories and quotes with photos (if appropriate). Create images and banners to display on all social media platforms. You can even set up a microsite just for your holiday campaign that clearly showcases your goals and progress over the next few weeks.

  7. Plan A Giving Day: We highlighted tips for implementing your own “Giving Day” in this blog. This can be a unique day that your organization chooses to ramp up efforts or you may decide to take advantage of Giving Tuesday. Regardless of what you choose, make sure you continue promoting your cause until December 31st. Surveys show 12% of funding comes in during the last 3 days of the year, so you shouldn’t just rely on one day for giving, but it can be a great tool to kickstart your efforts.

  8. Make It Easy To Give: Provide your donors with several options for giving and make the options clear! Create a button on your website for donations. Have a link on your social media pages that directs followers to give. Send pre-stamped envelopes for those donors who you know would rather give via check or cash.

  9. Focus On Donor Stewardship: It’s very rare that you can ask a person for money, and they give it to you on the spot. You need to steward a relationship with them first. Build trust and learn about the causes they are interested in. Donor stewardship is important for engaging new donors but also for helping to move current donors to the next level of giving. Don’t expect that your holiday postcard sent in December will be enough to gain significant traction. Make plans to meet up with specific people who you know can give more or should be giving period. Start those conversations today.

  10. Make It Personal: Regardless of what methods you use to ask for gifts (email blast, mailings, one-on-one meetings), you need to bring the focus back to the people you serve and causes you are working to impact. Put a face to your mission and make it personal. Share specific stories of how your programs changed a family’s life. Introduce a donor to that single mom who went back to school. Highlight exactly where the donor’s dollars are going and who will be impacted. Along with the personal anecdotal stories, don’t forget to include your outcome results. Need help with having good data to share? Check out this blog or our services.

At Transform Consulting Group, we understand the many challenges that organizations face and often it begins with funding limitations. We want to work with you on ways to maximize your funding, so that you can move your cause forward. We love thinking outside of the box to come up with unique ways to engage current and new donors. Contact us today and let’s put your year-end campaign into motion!

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