Author Archives: Jenna Boden

5 Ways to Strengthen Your Internship Program

As a college student, I believe it is important to gain valuable experience in the workforce. My internship at Transform Consulting Group (TCG) has wrapped up, and I feel better prepared for graduation because  of this summer experience. I am grateful for companies like TCG who provide opportunities to interns (like myself) to build our skills, network with other professionals and strengthen our resumes.

I understand that hiring interns can be a gamble for organizations. You invest time and resources into someone who is often a college student, has little experience and is still sharpening their skillset. While interns do make more work, there are some benefits for hosting an intern:

  • Build your talent pipeline: An internship program is a great recruiting tool and can help you create an ongoing pipeline for your workforce.
  • Increase productivity: There is extra time needed on the front-end of an internship program to get the intern ready to dive into the work. However, once you have done the proper training, it can be nice to have extra hands on deck for projects.Group 4
  • Save money: Interns can be a low cost (TCG pays their interns!) resource for your organization while still being highly motivated workers.
  • Build leadership development opportunities: Having an intern can be a great way to encourage leadership growth among your team by assigning different (maybe even unlikely) employees to supervise an intern.

Now that I have sold you on the benefits of having interns, there are certain things that organizations can do to make it a meaningful experience for everyone! Here are 5 ways to help strengthen your internship programs:

1. Develop an in-depth orientation

Your intern has (hopefully) already studied the company prior to their first day, but it’s important to spend time catching them up to speed on who you are and the work your organization does in the community. You want them to feel confident right away, and it equips them to accurately explain your organization’s work when they share their experiences with fellow students, professors, and future employers.

On day one of my internship, I had a complete employee onboarding. I received collateral materials that tell the story of TCG, and had an opportunity to ask questions about the company.

thumb_IMG_0015_10242. Treat the intern as a real employee

It benefits both the intern and your organization if you provide them with real-world tasks and tangible projects. It is important to remember that even if they will be an employee for a short period of time, their work will still have an impact on the organization. Give your intern opportunities to contribute and walk away from the experience with work they can add to their portfolios. 

3. Schedule regular check-ins

Not only is an internship a great way for a young professional to gain work experience, but it can be a way for them to learn from other professionals in your organization. Allow for times of discussion, share your story, and be transparent about lessons you learned along the way in your career.

4. Practice patience

Every organization has a different way of doing things.  It takes time for any new employee to understand the culture and work environment at a new organization. Be patient with your interns as they learn the ins and outs of your organization and how they can contribute. More than likely it will take them longer to complete a task, and there will probably be some additional reviews involved.

5. Provide time for networking

Along with connecting interns within your organization (if you have more than one), it is also beneficial to allow for opportunities to build their network outside of your walls.

I was able to enjoy social events like Rotary meetings, educational conferences, and networking specific events with other local interns. To make the most of time out of the office, be intentional about scheduling time to debrief.

Internships are a critical step in a young professional’s learning and a company’s talent pipeline. Overall, my experience at TCG as a marketing intern provided opportunities to strengthen my skills and abilities, learn more about the type of work I want to do in the future, and gave me practical experiences that I can share in my portfolio as I begin the job search. It’s the type of experience I hope my fellow classmates are able to find!

Learn more about the team and culture at TCG here, and stay posted on any job opportunities here.

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Marketing 101: 6 Places to List Your Organization Online

At Transform Consulting Group, we know how important it is to market your organization within the online world. Marketing 101- 6 Places to List Your Organization Online
That’s why we have so many blogs in our
Marketing 101 series dedicated to your online presence (here and here).  

There are many online directories to look through. It can be confusing to determine which search engines to use.  We know your time is valuable, so we created a list with our top six go-to directories, starting with the most popular, that you can use to promote your work!

6 Places to List Your Organization Online

1. Google my Business

You have probably heard of or even used Google my Business. Google my business is free and is the “monster” of all search engines. Google logs an average of 7.8 billion searches per day – directing traffic to specific business pages. They have become the prime example of how search engines can help any company become successful.

2. Bing Places for Business

This is a Microsoft product, which means that Bing is the default search engine for most Windows desktop and tablet versions. It allows anyone to add multiple business locations, photos, videos, and more. Bing has an easy, fast, and free registration for anyone to use and add their business.

3. Yahoo Local Listing

Yahoo’s service draws millions of searches every day. It allows anyone to post a basic listing for free. You can choose to pay a minimal free to add more detail and photos within your organization description (but we have had success with the free version!). There is a smaller fee in order to add and more description and a larger fee in if you want your organization to be listed in more than 40 directories. The basic listing is just as sufficient because the most important thing is getting the name out there for the public to see.

4. Yelp

Yelp is one of the best, free engines for honest consumer reviews. Small businesses might not think to use Yelp because it is popular for restaurants and hotels, but it is also a great source for advertising small nonprofits. Yelp stands out from the others because it allows organizations to connect with their clients and/or stakeholders and send them messages for more in depth advertising. They have a unique reporting tool to gain reviews of the best business trends.

5. MerchantCircle

MerchantCircle is a free network that focuses on small business connecting with local customers and other small businesses in the same area. Users can boost their listings, post their own blogs, and take advantage of other marketing tools aimed at making their business stronger.

6. Yellow Pages

Yes, it is true, the Yellow Pages are still an efficient way to advertise a business. It has become a well-organized, online version of the classic search guide. Along with marketing, TCG appreciates good data that can help make a company stronger. Yellow Pages has become the best network that offers detailed ad performance data. The downside to yellow pages, is the fee. The fee can become high depending on the size of the advertisement. This would be something to consider when advertising a business through Yellow Pages. Learn more about the price breakdown here

Not only is it important to have your organization listed, but what information you include in your profile is vital! Make sure to fill in all fields with updated information about your business, so that it is accurate and easy for consumers to learn more about your organization.

At TCG, we’re excited about the causes you support and the work you do in your communities. Can we help you position your organization better online? Contact us today to learn more!

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