When a business plans to open a new store or restaurant, the business first conducts market research to ensure a good fit and a successful venture. In the public sector, we call this a “needs assessment”.
Whether your organization is a non-profit, hospital, school or government agency, more than likely you have been asked or initiated a needs assessment. Why? The needs assessment is a great opportunity to step back and build understanding about the target population (aka, intended client), their strengths, needs, concerns and goals, as well as taking a look internally at your own organization to ensure a good fit.
In Indianapolis, we have a Center for Working Families (CWF) program model that was developed by the Annie E. Casey Foundation to help low-income families achieve long-term financial stability. A group of local funders and partners help support and coordinate the CWF model to ensure a good fit with communities and strong fidelity at implementation.
Transform Consulting Group has helped a few organizations complete a needs assessment and project implementation plan to implement CWF in Indianapolis. Most recently, we worked with Shepherd Community Center, a multi-service center on the Near Eastside of Indianapolis. Achieving CWF status would designate Shepherd Community Center as a location where low-income families could access a coordinated or bundled set of three key services to help lift them out of poverty and achieve long-term financial stability. In order to demonstrate the need for CWF in the neighborhood that Shepherd Community Center supports, Transform Consulting Group conducted a community needs assessment within the Near Eastside neighborhood of Indianapolis and completed an internal assessment of the organization.
Completing the needs assessment allowed Transform Consulting Group staff an opportunity to connect with the target audience through in-person focus groups and surveys at key community gatherings as well as meetings with key community partners. We also gathered key indicators from the Census and other external data sources. The information collected included demographics, income levels, education levels and goals, goals, and perceived gaps in community services. Combined with the stakeholder feedback, we developed a comprehensive profile of the targeted community. Data was analyzed and key findings shared with Shepherd Community Center leadership. Results from the needs assessment not only demonstrated a strong need in the community, but will also serve as a baseline of information for future CWF planning and programming within this community.
Understanding the needs of your community or “market” is the foundation for successful organizational programming that will have the greatest, long-lasting impact. Transform Consulting Group looks forward to new opportunities helping organizations like Shepherd Community Center get a pulse on their community needs and effectively provide support. Contact Transform Consulting Group today to learn more about how we can assist your organization.